Natasha Lee, an alum of SHOOT’s 2021 19th Annual New Directors Showcase, helmed this spec spot for Hipcamp titled “Mother’s Day Glamping.”
The piece from freelance director Lee introduces us to an immigrant daughter who surprises her mother with a glamping trip for Mother’s Day, in gratitude for all of the sacrifices she’s made for her growing up. Together, they revel in the landscape, sip cocktails, and roast s’mores, building a new phase of their relationship that builds on their existing bonds but deepens their connection as adults.
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Credits
Client Hipcamp (spec piece) Production Coral Media LLC Natasha Lee, director; Erick Turcios, DP; Grant Sicora-Friesen, assistant cameraman; Masha Lyass, production design; James Camali, grip. Cast Phoebe Chen, May Chen; Cheryl Chong, voiceover. Editorial Rex Edit Bill Marmor, editor. Color Grade Dan Swierenga, colorist. Animation Natasha Lee
A young woman pursues her dreams of Olympic weightlifting greatness through personal and painful struggles, ultimately reaching a national stage in this inspiring short film “Every Rep,” directed by Alex Cook and produced by Caviar and Radiance.
The film opens with a young girl watching an Olympic weightlifting competition over breakfast. Entranced and immediately hooked, she takes to her garage to begin training. Cook cuts to the same prospective athlete, now a teenager, still pumping iron in her garage. To prepare for competition, she seeks specialized training and finds a caring coach. Her journey isn’t without hardship, as an early contest is cut short due to a serious injury. The latter half of the film sees the title star undergo physical therapy and recommit to the sport, all the more determined to overcome the odds. The film concludes with the final competition, where Cook portrays the original young girl from the beginning stepping up to the massive weights, demonstrating that the inspired child within us all never truly leaves our side in pursuit of greatness.
Cook noted, “We shot the piece as something of a hybrid doc, commercial, short film for Onyx x USA Weightlifting. We mirrored a real athlete’s journey in the sport, using her personal experience to explore the clash of dreams and effort that many face on the road to national competition.”
Cook assembled a production team over the holiday season of 2024 to film the project, which was put on hold during the January 2025 Los Angeles fires.
“Alex has this rare ability to shape stories with emotional precision while elevating every frame with an incredible sense of craft,” adds Salim El Arja, Executive Producer at Caviar. “What he draws out of non-actors... Read More