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    Director Natasha Lee Goes “Mother’s Day Glamping” In Spec Spot For Hipcamp

    By SHOOTUpdated:No Comments1537 Views

    Natasha Lee, an alum of SHOOT’s 2021 19th Annual New Directors Showcase, helmed this spec spot for Hipcamp titled “Mother’s Day Glamping.” 

    The piece from freelance director Lee introduces us to an immigrant daughter who surprises her mother with a glamping trip for Mother’s Day, in gratitude for all of the sacrifices she’s made for her growing up. Together, they revel in the landscape, sip cocktails, and roast s’mores, building a new phase of their relationship that builds on their existing bonds but deepens their connection as adults.

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    Credits

    Client Hipcamp (spec piece) Production Coral Media LLC Natasha Lee, director; Erick Turcios, DP; Grant Sicora-Friesen, assistant cameraman; Masha Lyass, production design; James Camali, grip. Cast Phoebe Chen, May Chen; Cheryl Chong, voiceover. Editorial Rex Edit Bill Marmor, editor. Color Grade Dan Swierenga, colorist. Animation Natasha Lee

     

    Media Type:Commercial: Spec
    ScreenWork Categories:Commercial
    Video Tags:Natasha LeeSHOOT New Directors Showcase



    Young Goalies Get Their Made-On-iPad Dream Hockey Masks In Film From TBWA\Media Arts Lab, Canada

    Thursday, March 12, 2026
    Made-on-iPad Pee Wee Goalie Masks

    Apple released a new iteration of its Goalie Masks Made on iPad campaign--this time teaming up with National Hockey League (NHL) goaltender Sam Montembeault to create the goalie masks that young hockey players dream of wearing. NHL mask artists deployed iPad Pro and Apple Pencil Pro to design the dream masks in time for Canada’s marquee youth hockey event, the Quebec International Pee-Week Hockey Tournament. It’s a tournament which gives youngsters the opportunity to not only gain high visibility for their talents but also to compete on a huge rink in a professional arena before a large crowd. In this short film--directed by Jason Van Bruggen of production company Suneeva for agency TBWA\Media Arts Lab, Canada--among the young aspiring goalies we meet is a girl who wants the mask of a lioness, inspired by how she strives to protect her teammates, akin to guarding her cubs. Several young goalies in this film, including her, end up getting their dream masks. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2026/03/12144344/Made-on-iPad-Pee-Wee-Goalie-Masks.mp4"][/video] Read More

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