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    Director Neil Tardio Promotes “Sale” With Fun Wordplay For B of A, Hill Holliday

    By SHOOTUpdated:No Comments2460 Views

    Taking a page from the classic Abbott and Costello “Who’s on First?” comedy skit, Hill Holliday Boston had some fun with three Red Sox players’ names to cause their own brand of confusion. In the center of all this is star pitcher Chris Sale who decides to treat a bunch of kids to ice cream. When youngsters come up to an ice cream truck, they ask how much the frozen treats cost. “It’s on Sale” is the response from the three pitchers manning the truck, which leads to a constant back and forth over exactly what the “Sale” price is.

    Directed by Neil Tardio of Venice, Calif.-based Durable Goods, this spot for Bank of America–titled “It’s On Sale”–also features Red Sox pitchers David Price and Steven Wright, whose last names add to the wordplay games. 

    The :60 is a continuation of Bank of America’s #MLBmemorybank campaign that aims to honor fan memories while helping create new ones. 

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    Credits

    Client Bank of America Agency Hill Holliday Boston Lance Jensen, chief creative officer; Spencer Deadrick, group creative director, copy; Will Uronis, group creative director, art; Pete Shamon, creative director, copy; Matt Rockett, creative director/art; Rob Gilcrest, producer; Bill Greider, digital strategist; Emily Skipp, project manager. Production Durable Goods Neil Tardio, director; Rebecca Wray, Hani Selim, exec producers. Music APM Mark Wong, sound engineer. Postproduction Bubble (HHCC) Dave Madden, editor; Gretchen Taipale, executive post producer.

     

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Durable GoodsHill HollidayNeil Tardio



    Director Peter Thwaites and Goodby Silverstein & Partners Bring Robovac Into The Family For Xfinity

    Monday, April 20, 2026

    Produced by The Corner Shop and directed by Peter Thwaites for Goodby Silverstein & Partners, Xfinity’s latest campaign includes this spot which introduces an unexpected member of the family, a Robovac. The :60 unfolds from the robotic vacuum cleaner’s point of view, gliding across hardwood floors and tracing the edges of a busy home. All around the household, family members are locked into their own screens--mom on a work call, daughter deep in reality TV, the boys absorbed in gaming. Even the dog keeps its distance, tucked under the table.

    When dad calls out “movie night,” no one responds. That changes when he opens the Xfinity app and hits “Pause Kids’ Devices.” Instantly, the kids come running.

    The family gathers on the couch, snacks in hand. The Robovac is right there with them. Spooked by a scary moment, the Robovac ducks under the couch before the youngest coaxes it back out with a kernel of popcorn.

    The voiceover lands the idea: “Wi Fi so smart, it brings the whole family together. Xfinity, Imagine That.”

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