This spot places us in a winter village upon which has descended a giant Dunkin’ cup filled with Peppermint Mocha Latte.
The villagers are delighted with this sign that the holidays are upon us. However, all good things must come to an end and the cup is whisked away with a villager desperately holding on to it for dear life. It turns out that a woman had picked up the cup for a sip, lifting it out of what is now revealed to us as a miniature village.
Noam Murro of Biscuit directed the spot, titled “It’s Here,” for Anomaly NY. Timo Elliston of BANG Music served as composer while Aaron Reynolds of Wave was the sound designer. VFX house was Parliament. Stewart Reeves of Work Editorial cut the spot.
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Credits
Client Dunkin’ Agency Anomaly NY Mike Byrne, founding partner/chief creative officer; Matt Sorrell, group creative director; Emily Salas, creative director; Bronwen Lonsdale, executive producer; Ben Dorenfield, director of music/music producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Eric Schmidt, DP; Emily Skinner, line prdoucer; Brock Houghton, production designer. VFX Parliament Phil Crowe, John McIntosh, VFX supervisors. Editorial Work Editorial Stewart Reeves, editor. Music BANG Music+Audio Post Timo Elliston, composer; Brian Jones, exec producer. Sound Wave Studios Aaron Reynolds, sound designer.
South London director Daisy Ifama, represented by female-led, Brooklyn, NY-headquartered production company Tinygiant, brings her bold, socially conscious storytelling to this film titled Google Emergency, which explores how AI-driven insights are helping policymakers in Nigeria improve access to emergency obstetric care--an issue as critical as it is global. A former in-house creative at Google Creative Lab, Ifama is an alum of SHOOT’s 2023 New Directors Showcase.
Commissioned by Google in partnership with the OnTIME Consortium, Google Emergency was produced by creative studio Across the Pond and shot in Benin City, a beautiful, green location in Edo State, over a challenging six-day production. With unpredictable weather and intense logistical demands, the shoot offered a real-world glimpse into the obstacles patients face when accessing emergency obstetric care, particularly in a city where rain-induced traffic can mean life or death.
“This was one of the most important and emotionally resonant projects I’ve had the privilege to direct,” said Ifama. “Collaborating with Nigerian doctors, Edo’s health minister and mothers living in Benin gave us a deep understanding of the stakes and the potential for technology to revolutionize emergency response systems.”
The short film features voices from key figures such as Dr. Aduragbemi Banke-Thomas, principal investigator of the OnTIME Consortium, and Dr. Stanley Ehiarinmwian, permanent secretary at the Edo State Ministry of Health. Together, they speak about how AI-driven insights, like those developed through Google Research, can help decision-makers better map patient journeys, anticipate delays, and deploy resources where they’re needed most.
