This spot places us in a winter village upon which has descended a giant Dunkin’ cup filled with Peppermint Mocha Latte.
The villagers are delighted with this sign that the holidays are upon us. However, all good things must come to an end and the cup is whisked away with a villager desperately holding on to it for dear life. It turns out that a woman had picked up the cup for a sip, lifting it out of what is now revealed to us as a miniature village.
Noam Murro of Biscuit directed the spot, titled “It’s Here,” for Anomaly NY. Timo Elliston of BANG Music served as composer while Aaron Reynolds of Wave was the sound designer. VFX house was Parliament. Stewart Reeves of Work Editorial cut the spot.
CreditsClient Dunkin’ Agency Anomaly NY Mike Byrne, founding partner/chief creative officer; Matt Sorrell, group creative director; Emily Salas, creative director; Bronwen Lonsdale, executive producer; Ben Dorenfield, director of music/music producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Eric Schmidt, DP; Emily Skinner, line prdoucer; Brock Houghton, production designer. VFX Parliament Phil Crowe, John McIntosh, VFX supervisors. Editorial Work Editorial Stewart Reeves, editor. Music BANG Music+Audio Post Timo Elliston, composer; Brian Jones, exec producer. Sound Wave Studios Aaron Reynolds, sound designer.
Uncommon Creative Studio, Ecover Furnish Us With A Means of Sustainability: “The Rewear Chair”
Uncommon Creative Studio in London created this film which explains another of its creations--a beautiful, sustainable furniture design: “The Rewear Chair” for eco-pioneer Ecover.
Overwashing our clothes is bad for the planet. Anything that helps us wash less is a good thing. When you think about sustainability, you think about sacrifice for the planet. But the eco choice doesn’t have to be the difficult choice. Good design can turn innovation into beauty. With the right design, making the right choice is easy. And sometimes, it’s not even about changing our behavior. It’s about embracing something we already do, and realizing the power it has.
“The Rewear Chair” is a celebration and reappraisal of the laundry chair--turning an untidy habit into a joyful, interactive and multi sensory experience, encouraging us to wash less, and think more consciously about our laundry habits.
Handcrafted from sustainable materials, “The Rewear Chair” embodies both beauty and purpose. It is made from windfelled cedarwood, chosen for its natural deodorizing qualities, ensuring that clothes stay fresh without constant washing. The chair’s arms can be extended to hang up to a week’s worth of clothes, allowing garments to air out in an organized and stylish manner.
The bespoke chair will be showcased at Dutch Design Week taking place in Eindhoven from October 19–27.
In the last decade, one in five (21%) Brits have adopted greener laundry habits such as increasing the number of wears between washes, with a further six in ten stating they will be willing to change their laundry habits to reduce their carbon footprint.
Backed by the belief that sometimes the best wash for the planet is no wash, Ecover is continuing its... Read More