This campaign from agency VMLY&R for QuikTrip introduces us to Snackle Steals the Show!, a 1990s’ style sitcom.
Paul Briganti of Tool of North America directed the episodes, including this “Snackle Time” installment, with Butter Music and Sound serving as music house and Evolution Audio handling sound design and audio post mixing.
Credits
Client QuikTrip Agency VMLY&R, Kansas City, Mo. Debbi Vandeven, global chief creative officer; John Godsey, chief creative officer, North America; Noel Cottrell, chief creative officer; Scott Lichtenauer, group creative director; Jeff Schroer, Jeff Birnbaum, associate creative directors; Tyler Smith, head of production; Stacey Cooper, producer; Theresa Notartomaso, executive music producer; Kaylie Linder, music producer. Production Tool of North America Paul Briganti, director; Rob Sexton, exec producer; Taylor Bro, producer; Paul Martin, production designer; Val Klarich, key costumer. Postproduction Whitehouse Sam Pugliese-Kipley, editor; Dawn Guzowski Carbon, sr. producer; Briana Brackett, colorist. Music Butter Music and Sound Andrew Sherman, chief creative officer; Aaron Kotler, executive creative director; Renee Masse, exec producer; Alea Jimenez, production coordinator; Isaac Wang, composer; Kathryn Raio, vocalist. Sound Design Evolution Audio John Blank, sound designer. Audio Post Evolution Audio John Blank, mixer.
Tom Tagholm of Various Films directed this moving piece for the U.K.โs Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK.
Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care.
Itโs a special career for people who might not have previously considered the role. Itโs about a fulfilling job that fulfills lives. Thereโs a shared, reciprocal energy that emerges from working together in this way.
Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life.
And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isnโt sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking.
The... Read More