This campaign from agency VMLY&R for QuikTrip introduces us to Snackle Steals the Show!, a 1990s’ style sitcom.
Paul Briganti of Tool of North America directed the episodes, including this “Snackle Time” installment, with Butter Music and Sound serving as music house and Evolution Audio handling sound design and audio post mixing.
Client QuikTrip Agency VMLY&R, Kansas City, Mo. Debbi Vandeven, global chief creative officer; John Godsey, chief creative officer, North America; Noel Cottrell, chief creative officer; Scott Lichtenauer, group creative director; Jeff Schroer, Jeff Birnbaum, associate creative directors; Tyler Smith, head of production; Stacey Cooper, producer; Theresa Notartomaso, executive music producer; Kaylie Linder, music producer. Production Tool of North America Paul Briganti, director; Rob Sexton, exec producer; Taylor Bro, producer; Paul Martin, production designer; Val Klarich, key costumer. Postproduction Whitehouse Sam Pugliese-Kipley, editor; Dawn Guzowski Carbon, sr. producer; Briana Brackett, colorist. Music Butter Music and Sound Andrew Sherman, chief creative officer; Aaron Kotler, executive creative director; Renee Masse, exec producer; Alea Jimenez, production coordinator; Isaac Wang, composer; Kathryn Raio, vocalist. Sound Design Evolution Audio John Blank, sound designer. Audio Post Evolution Audio John Blank, mixer.
This holiday season banking/financial services company Erste Group and ad agency Jung von Matt DONAU, Vienna, present “Carry the light,” a tender reimagining of a journey that shaped history, told through the eyes of the animal who carried it forward. Directed by Daniel&Szymon of Arts & Sciences, the film follows a humble donkey’s quiet path from burden to purpose, echoing a universal longing to be seen, valued, and believed in.
Echoing Erste Group’s ongoing #glaubandich (“believe in yourself”) brand platform, the story explores how small acts of kindness and faith can inspire transformation. As the donkey carries Mary and Joseph toward Bethlehem, his awakening becomes a metaphor. “Erste’s 2025 Christmas campaign reminds us that hope and gentleness often come from the smallest among us. It’s a story about compassion, determination, and the idea that each of us carries something meaningful to give. In a world like ours, it’s more important than ever to inspire people—to show respect, offer support, and encourage everyone to believe in their own strength,” says Nina Pentek, responsible for the production at Erste Group. “We also want to remind people that no matter how things may seem, they can always find a light within themselves—and that light can make all the difference!”
Mike Nagy, managing director and executive creative director at Jung von Matt DONAU, added, “This is a small story with a big heart. It was important for us to tell the #believeinyourself message in a festive, emotional context — while standing apart from typical seasonal advertising.”
Shot in the breathtaking Atlas Mountains of Morocco by cinematographer Barry Ackroyd, ASC (The Hurt Locker, Detroit, A House of Dynamite), the... Read More
