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    Director Peter Berg, Editor Daniel Luna Kick The Mental Health Stigma In PSA From Indianapolis Colts

    By SHOOTUpdated:No Comments3190 Views

    What does it mean to kick the stigma around mental health? In “Kicking the Stigma,” created via Peter Berg’s Film 47, directed by Berg, and edited by Daniel Luna of bicoastal Union, players and other members of the NFL’s Indianapolis Colts organization share their perspectives, and encourage others to do the same. 

    Colts center Ryan Kelly comments that, “For me, as a man, it’s about opening up.” 

    “Not feeling too macho to tell someone when you’re feeling down,” says defensive end Kwity Paye. 

    “We all deal with stuff,” said Luna, citing bipolar depression in his own family. “Humanity is tough, and I love being able to talk about it. When (Colts’ All-Pro linebacker) Shaquille Darius Leonard says, ‘It’s okay to feel not okay,’ that’s a sentiment that really connects with audiences.” Over the past year, Leonard has spoken extensively about his own struggles adapting to loss of control over life and global events. Luna previously collaborated with Film 47 on the Rivian launch campaign. He is currently editing a longer form (seven minutes) expanded version, to be used in a fundraising effort for Kicking the Stigma.

     

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    Credits

    Client Indianapolis Colts, Kicking the Stigma Agency/Production Company Film 47 Peter Berg, creative director & director; Elizabeth Rogers, exec producer. Editorial Union Editorial Daniel Luna, editor; Julia Armine, cutting assistant; Michael Raimondi, managing partner; Dani DuHadway, editorial head of production; Haydee Robles, editorial producer. Post/VFX Hunter Carolyn Woods, colorist, lead Flame artist; Logan Aries, exec producer. Sound Design Hunter Milos Zivkovic, sound designer/mixer.

     

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:daniel lunaFilm 47Peter BergUnion Editorial



    Director Evan Silver, Indie Agency TiNY Battle Doggie Bad Breath With A Humorous “Mintervention”

    Monday, August 10, 2026

    Minties® is taking on dog breath again. And this time, it’s personal. Back in November, PetIQ’s Minties boldly declared “Dog Breath Is Over” in a newsbreak-style ad that introduced Minties FreshBitesTM--a line of innovative, chewy dog dental treats with that can be offered throughout the day for a long-lasting chew, so nothing gets between you and your dog in your closest moments. America responded by buying new Minties FreshBites by the millions, exceeding the brand’s most optimistic forecasts. So Minties and independent creative agency TiNY (the team behind the “Dog Breath Is Over” campaign) are following up on this story. And this time, it starts at Minterventions.com. “‘Dog Breath Is Over’ was the big message,” said Jissan Cherian, PetIQ’s chief marketing fficer. “Minterventions makes the message personal. If you’ve got a dog with stinky breath, we want to hear from you.” TiNY turned out two new spots for the Minterventions phase of the campaign. The first is this one titled “Cabbage” which features a dog named Mollie and an extendable hand. Why the extendable hand? “Mollie’s breath smells like she ate a skunk (who also has bad breath).”. A voiceover then asks the question at the center of the campaign: “Does your dog need a Mintervention?” Minties FreshBites is the answer, of course. Both spots were directed by Evan Silver of Reform School and edited by Tina Mintus out of Northern Lights in New York City. (Silver is an alum of SHOOT’s 2007 New Directors Showcase.) “It starts with a real, relatable problem,” said Mike Rovner, TiNY partner and chief creative officer. “That’s the TiNY way--we help clients build worlds they can live in. Once you set up the rules of the world, you can have... Read More

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