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    Director Peyton Wilson, Grey S.F. Raise Voice Against Cyberbullying

    By SHOOTUpdated:No Comments2808 Views

    Norton by Symantec and Grey San Francisco launched a campaign to confront cyberbullying and encourage parents to discuss cyberbullying with their children. 

    At the heart of the campaign is the film “Raise Your Voice Against Cyberbullying” directed by Peyton Wilson of Chelsea Pictures. The short aims to inspire parents to help their children address cyberbullying and overcome its effects. The film features raw accounts of real cyberbullying attacks told from the victims’ point of view, and breaks the silence of cyberbullying as the victims’ parents hear of the attacks for the first time. At the film’s conclusion, the audience is asked to continue the conversation on social media through #RaiseOurVoices wherever cyberbullying is encountered. 

    October is National Bullying Prevention Month, but cyberbullying impacts families throughout the year. In fact, the 2015 Norton Cybersecurity Insights Report revealed that 27 percent of US parents felt their children were more likely to be bullied online than in the classroom. 

    To help parents learn more about cyberbullying, Norton created an e-book. The e-book offers an authentic look at cyberbullying, and features illustrations created by children aged 11 to 18 who have personally experienced cyberbullying. Also featured are tips to help parents recognize the signs of cyberbullying and a conversation guide to help parents start a related conversation with their children. 

    Anti-bullying organizations such as PACER and Common Sense Media are working with Norton to activate #RaiseOurVoices wherever kids go online. Norton is also actively engaging with victims and parents on social platforms to encourage them to raise their voices via video, pictures or text..

    “Norton security solutions have protected people and their devices for decades,” said Milan Martin, president of Grey San Francisco. “The old saying, ‘sticks and stones can break my bones but names can never hurt me,’ tragically, just isn’t true today. We couldn’t be more proud to help Norton address very real, very important issues in our world today.”

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    Credits

    Client Norton by Symantec Agency Grey San Francisco Curt Detweiler, chief creative officer; E Slody, creative director; Bryan Evans, art director; Kate Murphy, Marcus Pettersson, Tracy Silagi, creative support; Daniel Tuggle, director of integrated production. Production Chelsea Pictures Petyton Wilson, director; Jonathan Gribetz, exec producer; Lisa Mehling, Allison Amon, partners/EPs; Jessica Wise, line producer; Tamika Miller, production supervisor; Stoeps Langensteiner, DP. Editorial Umlaut Films Jessica Congdon, editor

    Genre:Documentary
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Chelsea PicturesGrey San FranciscoPeyton Wilson



    W+K Portland, Directors Daniel Wolfe and Jess Kohl Team On Tongue-In-Cheek Not YETI Campaign Spot

    Monday, November 17, 2025

    This holiday season, YETI, in partnership with Wieden+Kennedy (W+K) Portland, has launched a film to highlight the unintended consequences of gifting a YETI product to someone you love. “Don’t Get Them a YETI,” is a punchy cautionary tale with a wink, warning those considering gifting a YETI not to, because a world of adventurous highs and lows awaits and it might just be more than they bargained for.

    Directed by Daniel Wolfe and Jess Kohl of Love Song, with VO by Oscar- and Grammy-winning singer-songwriter and Yellowstone actor Ryan Bingham, the hero film opens with a YETI Tundra Cooler flying off the back of a truck and tumbling through the mud. This kicks off a kaleidoscopic fever dream of worst-case scenarios in the mind’s eye of the female lead. As she imagines what could unfold, bites to burns to rashes, to wet dogs to never ending slideshows, the witty voiceover rattles off reason after reason why giving a YETI is a terrible idea.

    But the truth is, every “disaster” looks kind of amazing. And as the adrenaline builds, so does her resolve. By the end, she commits. This might be the worst idea she’s ever had, but it’s also the best. She’s getting the YETI.

    The campaign embraces YETI’s core truth: it’s not just gear, it’s a gateway. A catalyst. And commitment to whatever comes with it. And YETI clearly has no problem beating up their own product in the process. Because they know it’s built to take it. From the mud to the rodeo to the back of a bush plane, these products are made for the ones who go too far—and the loved ones who enable them.

    “Don’t Get Them a YETI” flips the holiday script. It’s not just about gift guides and wrapping paper. It’s about understanding what you’re really giving... Read More

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