A lad and his piggy bank–a character unto himself–team to get a Christmas present for a loved one in this Walmart spot directed by Rodrigo Garcia Saiz via Toronto production house Frank for agency Cossette Toronto. (Saiz is with Central Films, L.A. and Mexico City)
The piggy bank is on hand as we see the boy perform various chores in exchange for spare change. The coins of course wind up in the piggy bank.
Effects house behind the charming piggy bank was a52.
Titled “Piggy Bank Holiday,” the spot was cut by Stephen Sora at Saints Editorial.
Credits
Client Walmart Agency Cossette Toronto Carlos Moreno, chief creative officer; Craig McIntosh, Jaimes Zentil, executive creative directors; Julia Morra, Anthony Atkinson, creative directors; Clair Galea, producer. Production Frank, Toronto Rodrigo Garcia Saiz, director; Federico Cantini, DP; Jeff Schwartz, live-action producer; Danielle Kappy, exec producer. VFX a52 Urs Furrer, VFX supervisor; Andrew Romatz, CG supervisor; Adam Flynn, 2D lead; Joe Paniagua, Michael Relth, Evan Mayfield, Jaemin Lee, Michael Bettinardi, Joe Chiechi, Eevee Saucedo, 3D artists; Margherita Premuroso , character design; Sam Kober, John Valle, online editors; Stacy Kessler-Aungst, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. (Toolbox: Flame, Maya, Vray, Photoshop, Zbrush, Substance Designer) Color The Vanity Andrew Exworth, colorist; Kayla Baster, color producer; Stephanie Pennington, exec producer. Editorial Saints Editorial Stephen Sora, editor; Kelsey Dale-McGrath, assistant editor; Stephanie Hickman, producer; Tory Osler, Michelle Rich, exec producers.
Creative agency ROSA PARIS has conceived of this bank ad that doesn’t look like a bank ad for Banque Populaire. The financial institution supports the creation of 200 new businesses every day across France--and that is reflected visually in this commercial with a mesmerizing metaphor of blooming flowers to symbolize the widespread impact of entrepreneurship and local growth.
This ode to flower power was directed by Thomas Calley and produced by Frenzy Paris. Calley’s 2023 film Le Règne Animal (The Animal Kingdom) won five Cesar Awards, underscoring that he’s a custom fit to bring this cinematic-style brand film to life.
“In our rapidly-evolving society, success is no longer just a personal achievement. It has become more collective, more local, and more sustainable. It’s no longer just about numbers or titles; it’s a human adventure that impacts those around us. This film is an anthem to entrepreneurship and a symbolic demonstration of the power an entrepreneur holds: the ability to improve the world around them,” said Jean-Patrick Chiquiar, co-founder, ROSA PARIS.
