Joan Creative devised this campaign for confectionery brand Black Forest that introduces us to The People of The Black Forest–a previously unknown civilization, nestled in the verdant green forest, who have built a community around harvesting land fertile with deliciously juicy gummies and fruit flavored snacks. Through the reverence and traditions of the people of The Black Forest, the “So Juicy, Ja!” campaign showcases what makes Black Forest so special–deliciously juicy products made with real ingredients.
Directed by Sam Brown of production house Imperial Woodpecker, this extended spot shows the lengths The People of The Black Forest go to bring their gummies home.
CreditsClient Black Forest Agency Joan Creative Jaime Robinson, chief creative officer; Dave Canning, executive creative director; Michelle Lamont, copywriter; Rose Sacktor, art director; Joyce Lee, executive producer. Production Imperial Woodpecker Sam Brown, director; Michaela Johnson, producer; Doug Halbert, managing director; Simon Duggan, DP; Neville Stevenson, production designer; Barbara Darrah, costume designer; Amanda Piearcey, costume/props maker; Abby Collins, Margaret Petchell, make-up/hair artists. Production Services, New Zealand Cherokee Films. Editorial & Sound Mackenzie Cutler Ian Mackenzie, Mike Leuis, editors; Brandon Isralasky, assistant editor; Gina Pagano, exec producer; Sam Shaffer, sound designer/mixer. VFX/Finishing The Mill Eliana Carranza-Pitcher, exec producer; Bugs Russell, Julia Moore, producers; Mia Lalanne, production coordinator; Ruben Vandebroek, shoot supervisor; Corey Brown, creative director; Taner Besen, 2D lead artist; Brice Linane, 3D lead artist; Antoine Douadi, Manu Gaulot, James Cucahy, Gabriel Kim, Lucia Kim, Dhruv Shankar, Nathan Kane, Dae Yoon Kang, Yongjae Lee, 2D artists; Sandor Toledo, Tim Kim, 3D artists. Color The Mill Adam Scott, colorist; Thatcher Peterson, exec producer; Liza Kerlin, sr. color producer. Music Walker Music Peter Gannon, creative director/partner; Abbey Hendrix, sr. producer; Julianne Wilson, associate producer; Christopher Keyes, engineer.
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More