To mark the upcoming release of Call of Duty: WWII, this promo trailer finds buddies looking to return to game playing glory as they reassemble their original squad.
Directed by Simon McQuoid of production house Imperial Woodpecker for agency 72andSunny, this humorous :90 titled “Reassemble!” is about friends reuniting on the fly to again answer their Call of Duty and compete against others.
Client Activision Blizzard/Call of Duty: WWII Agency 72andSunny Glenn Cole, founder, creative co-chair; Matthew Curry, group creative director; Tim Wolfe, Rob Teague, creative directors; Samuel Moore, sr. writer; Juri Zaech, sr. designer; Tom Dunlap, chief production officer; Zeynep Taslica, executive producer; Dave Stephenson, sr. producer; Vivian Le, jr. producer; Nick Phillips, freelance producer. Production Imperial Woodpecker Simon McQuoid, director; Jeff Cronenweth, DP; Doug Halbert, managing partner, exec producer; Anita Wetterstedt, line producer; Bailey Reeves, production supervisor. Editorial Arcade Geoff Hounsell, editor; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, head of production; Adam Becht, sr. producer; Pete Dandrea, Glen Montgomery, Matt Laroche, assistant editors. VFX Method Studios Cara Lehr, exec producer; Crystal Rossman, Julia Paskert, producers; Aaron Neitz, lead Flame artist; Thomas Downs, Louis Schachte, Kelly Bumbarger, Mark Renton, Andy Dill, Brian Nugent, Rob Ufer, Cary Welton, Rachel Moorer, Patrick Hunsberger, Flame artists. Postproduction Company 3 Sean Coleman colorist; Ashley McKim, exec producer; Matt Moran, producer. Audio Post Lime Studios Jeff Mullen, Rohan Young, mixers; Ben Tomastik, assistant mixer; Susie Boyajan, exec producer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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