“Mailbox” is a timely PSA to save the post office, reminding us that “The Mail carries hope. But only when its delivered.”
The beautiful film shares footage of mailboxes around the U.S. while Angela Bassett reads the words of Martin Luther King Jr’s letter to Congress from March 1965, advocating for the right that every citizen deserves to exercise political freedom at the polls and vote. King wrote, “Let my people vote.”
The United States Postal Service (USPS) is vital to voting this year and King's words resonate deeply with this election just as they did back then, reiterating that “there will be a change.” Production house Florence worked with director Spencer Creigh on the PSA.
Credits
Production Company Florence Spencer Creigh, director; Jared Elms, creative director; Sho Shrock, producer; Jerad Anderson, executive producer; Dustin Lane, DP. Narration Angela Bassett Editorial Exile Zaldy Lopez, editor. Telecine Color Collective NY Mike Howell, colorist. Music Trevor Doherty, composer. Sound Design Jackie! Zhou, sound designer.
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
