This fun, fast-paced holiday ride follows two dads as they go head to head in pursuit of the last remaining parking spot at the mall.
Featuring the 2018 RS 7 and RS 3 Audi Sport vehicles, “Parking Lot” was directed by Steve Rogers of Biscuit Filmworks for agency Venables Bell & Partners.
Credits
Client Audi of America Agency Venables Bell & Partners, San Francisco Paul Venables, founder/chairman; Will McGinness, partner, executive creative director; Justin Moore, Erich Pfeifer, creative directors; Tedd Wood, copywriter; Cody Pate, art director; Craig Allen, director of integrated production; Hilary Coate, producer. Production Biscuit Filmworks, Los Angeles Steve Rogers, director; Shawn Lacy, Holly Vega, exec producers; Karen O’Brien, line producer; Alwin Kuchler, DP. Editorial Exile Kirk Baxter, editor; Paul Jarolimekproner, assistant editor; CL Weaver, exec producer; Remy Foxx, producer. VFX/Finish Electric Theatre Collective, Santa Monica, Calif. Adam Watson, VFX lead supervisor; Kate Hitchings, VFX exec producer; Scott Boyajan, VFX producer; Adam Watson, Eric Mason, Dave Damant, Kevin Jones, Brian Magarian, Phoebe Britton, Gretchen Capatan, James Aguilar, James Gorman, Mikey Smith, Nicholas Hiegel, Steve Miller. 2D artists; Dark Hoffman, digital matte painter; Corinne DeOrsay, CG supervisor. (Toolbox: Houdini, Flame, Nuke) Color Company 3, Santa Monica Stefan Sonnenfeld, colorist; Katie Andrews, color producer. Music Barking Owl Kelly Bayett, creative director/partner; KC Dossett, producer; Barking Owl, arranger; Wylie Statemen, Harry Cohen, sound designers. Music “Carol of the Bells” by Peter J. Wilhousky Audio Post Barking Owl, West Los Angeles Mike Franklin, mixer.
Peter Thwaites of The Corner Shop directed this film for healthcare company Abbott that shows what it’s really like to live with diabetes--including the constant judgment, shame and guilt.
The film is the cornerstone of Abbott’s new global initiative called “Above The Bias” out of agency VML Chicago, which is driving awareness about the health impact common misconceptions and bias about diabetes can have on people living with the condition.
Thwaites said, “What initially drew me to this project was the chance to create a visual metaphor for the weight of other people’s opinions--something we all carry, whether we realize it or not. The suit we built to physically weigh down our actor became more than just a prop; it shaped his performance, making the emotional burden feel tangible. Tonally, I wanted to ensure the message felt earned without becoming overly sentimental, allowing the actor to start from a grounded place and gradually reveal the impact of that weight.”
Healthcare company Abbott--known for its medical technology, nutritional products and pharmaceuticals--surveyed more than 2,600 people living with diabetes across eight countries, including the U.S., to help inform the campaign and bring to life the realities of living with the condition. Research found that nearly 70% believe there is stigma associated with their condition; almost 25% have avoided sharing their diagnosis with family or friends out of embarrassment or concern; and 40% have skipped or missed a doctor’s appointment due to shame or stigma.