In this spot titled “The Launch”–part of AT&T’s national “Too Much College Football is Never Too Much” campaign–an astronaut resorts to some creative antics to delay the launch of his space shuttle in order to see the final play of his beloved Notre Dame Fighting Irish football game.
The storyline underscores that with AT&T 5G, too much is never too much.
Tim Godsall of Anonymous Content directed “The Launch” for BBDO LA, BBDO NY and Critical Mass.
Client AT&T Agency BBDO LA Matt Miller, chief creative officer; Ash Tavassoli, executive creative director; Carissa Levine, Jose Eslinger, creative directors; Alex Zermeno, art director; Stuart Tierney, copywriter; Julie Collins, EVP, group executive producer; Holly Otto, executive producer; Mike Peters, associate producer; Tim Millar, chief strategy officer; Kaleen Ogden, head of strategy. Agency BBDO NY Erin Breen, head of art production. Agency Critical Mass Frank Dattalo, VP, executive creative director; Christiaan Welzel, executive creative director; James Leal-Valias, Minor LeBlond, creative directors; Lauren Barrett, Carl Lukasewich, Michael Pal, Monica Behrmann, associate creative directors; Mica Dieterich, sr. art director; Nobu Wakabayashi, sr. copywriter; Steven Mozdren, Olivia Lake, art directors; Jackson Reed, Dean Alari, designers; Michelle Alig, copywriter; Miguel Molina, associate design director; Ian Wells, sr. design supervisor; Joelle Tso, production design lead; Daniela Gonzalez, visual design lead; Mark Finn, production designer; Aaron Gregory, studio artist; Dary Barclay, sound engineer; Mary Hrytsenko, production coordinator; Hannah Thompson, executive producer; Sylvia Brach, sr. producer; Marinna Breda, producer; Jen Goldberg, VP, strategy; Danielle Zimmerman, strategist. Media Agency Hearts & Science. Production Anonymous Content Tim Godsall, director; Eric Stern, managing director; SueEllen Clair, VP commercials, exec producer; Kerry Hainey, head of production; Ena Abadjian, co-head of production; Laura Miller, line producer. Editorial Arcade Will Hasell, editor; Crissy DeSimone, exec producer; Alexa Atkin Berman, sr. producer; Tom Barnett, producer. Postproduction Framestore James Razzall, president of advertising, North America; Dan Roberts, exec producer; Susan Harris, sr. producer; Toby Brockhurst, Flame lead; Chris Sonia, Steven Miller, Flame; Mark Casey, Nuke; Justin Myrich, jr. Nuke; Chloe Edwards, VFX coordinator. Color Company 3 Beau Leon, sr. colorist; Evan Reinhard, assistant colorist; Dan Butler, sr. producer. Audio Lime Studios Zac Fisher, Jeff Malen, audio engineers; Susie Boyajan, exec producer. Graphics LVLY Bryce Edwards, exec producer
This holiday season banking/financial services company Erste Group and ad agency Jung von Matt DONAU, Vienna, present “Carry the light,” a tender reimagining of a journey that shaped history, told through the eyes of the animal who carried it forward. Directed by Daniel&Szymon of Arts & Sciences, the film follows a humble donkey’s quiet path from burden to purpose, echoing a universal longing to be seen, valued, and believed in.
Echoing Erste Group’s ongoing #glaubandich (“believe in yourself”) brand platform, the story explores how small acts of kindness and faith can inspire transformation. As the donkey carries Mary and Joseph toward Bethlehem, his awakening becomes a metaphor. “Erste’s 2025 Christmas campaign reminds us that hope and gentleness often come from the smallest among us. It’s a story about compassion, determination, and the idea that each of us carries something meaningful to give. In a world like ours, it’s more important than ever to inspire people—to show respect, offer support, and encourage everyone to believe in their own strength,” says Nina Pentek, responsible for the production at Erste Group. “We also want to remind people that no matter how things may seem, they can always find a light within themselves—and that light can make all the difference!”
Mike Nagy, managing director and executive creative director at Jung von Matt DONAU, added, “This is a small story with a big heart. It was important for us to tell the #believeinyourself message in a festive, emotional context — while standing apart from typical seasonal advertising.”
Shot in the breathtaking Atlas Mountains of Morocco by cinematographer Barry Ackroyd, ASC (The Hurt Locker, Detroit, A House of Dynamite), the... Read More
