Nissan launches its 2020 Nissan Rogue with the new spot “World of Distractions.” Directed by Tom Kuntz of MJZ, the film depicts a world where everyone’s face is practically smushed against their phone—a seemingly frightening representation of our modern-day screen obsession. Of course, there’s no cause for alarm; the Rogue’s suite of safety features protects you as you navigate this distracted world.
The campaign was created by TBWAChiatDay New York under Nissan’s new North America marketing VP Allyson Witherspoon. It features the track ‘Johny Says Stay Cool’ by top Australian indie band Babe Rainbow, and original sound design by Wave Studios NYC.
CreditsClient Nissan Rogue Agency TBWAChiatDay New York Chris Beresford-Hill, chief creative officer; Al Merry, executive creative director; Mike Blanch, creative director/art director; Aste Gutierrez, creative director/copywriter; John Doris, head of production; Christian Burch, executive producer; Sarah Haroldson, producer. Production MJZ Tom Kuntz, director; Darius Khondji, DP; David Zander, president; Eriks Krumins, sr. executive producer; Emily Skinner, producer. Editorial Whitehouse Post Russell Icke, editor; Alejandro Villagran, assistant editor; Caitlin Grady, exec producer; Ryan Smith, producer. Music Supervision Walker Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer. Licensed track: “Johny Says Stay Cool” by The Babe Rainbow. Audio Wave Studios Aaron Reynolds, sound designer, mix engineer; Vicky Ferraro, exec producer; Eleni Giannopoulos, associate producer. Post/VFX The Mill NY Heath Raymond, exec producer; Joe Hobaica, producer; Blake Druery, shoot supervisor/2D lead artist; Artur Elson, Kshitij Khanna, Justin Kiel, Randy Krueger, Alexis Jo, Nasser, 2D artists; Payal Thakkar, line producer; Nithin Babu, paint lead; Anuj Bhandari, Rahul Bhardwaj, BalaChandhiran K, Akash Mishra, Sandeep Kumar Singh, Nageshwara Sunkara, Chakravarthi V, paint artists; Umesh Chand, production coordinator. Color The Mill Damien Van Der Cruyssen, colorist; Rochelle Brown, sr. producer, color; Blake Rice, color producer; Lucy Gatanis, production coordinator; David Franzo, Aaliyah Lambert, Elias Nousiopoulos, Chris Wolcott, color assists.
Top Spot of the Week: Samsung, BBH Singapore, Director Rhys Thomas Get Fit For A Surf Holiday
Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.
Titled “A Samsung Health Story: Racing to Fiji,” this film taps into Gen Z’s wellness dilemma and the fact that they can often find health information overwhelming; in particular, BBH Singapore took inspiration from young people who reference their “quarter life crisis” on social media. This film tells the story of Stacey and Steve who decide to go surfing in Fiji, something they did five years ago but haven’t done since they started their jobs. However, there’s one problem: they need to get fitter first.
Featuring a range of Galaxy products powered by Galaxy AI, they rebuild their fitness to prepare for the trip, competing playfully to spur each other on. We see them comparing their Energy Scores (a new feature on the Samsung Health app), recording their runs and swims on their Samsung Galaxy Watches, trying and failing to get fit at work and on their commutes and striving to improve in the run up to the trip. When they get there, however, there’s a fun twist, and the film ends on a cliffhanger.
The ad is expected to be the first in a series, which will develop the characters and their “world” in future episodes. This longform (two-and-a-half-minute) version of the spot delves deeper into the storytelling, in a fresh approach for Samsung’s product campaigns, while the shorter edits focus on driving exposure to specific features.
BBH Singapore also leaned into the entertainment aspect of the spot; it was directed by comedic specialist Rhys Thomas at Stink Films, who has a major TV background. Best known for his work on Saturday Night... Read More