Athletes and entertainers appear in this “Squad Up” trailer which in military-style cadence launches the much anticipated Call of Duty Modern Warfare II video game. Among the celebs on hand are Lil Baby, Nicki Minaj, Pete Davidson and Kane Brown.
Valentin Petit directed via PRETTYBIRD/Division for agency 72andSunny Los Angeles, with a score/track from SOUTH Music and Sound. The alluded to military rhythm came from SOUTH, the work entailing not only writing and producing music but also vocal casting and a heavy volume of lyric writing for the various characters in real time as the cast grew and evolved leading up the shoot on sets in London and L.A. SOUTH also handled sound design for the trailer.
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Credits
Client Activision, Call of Duty Modern Warfare II launch Agency 72andSunny Los Angeles Glenn Cole, partner/creative co-chair; Zach Hilder, executive creative director; Jeff Lam, Ted Kapusta, Paul Roberts, creative directors; Lora Schulson, director of production, North America; Max Belin, sr. film producer; Tanya Zaccaro, film producer. Production PRETTYBIRD / Division Valentin Petit, director; Andrew Droz Palermo, DP; Bernadette Dus, production designer. Editorial The Den Tobias Suhm, Ben Entrup, editors. Music & Sound Design SOUTH Music and Sound Matt Drenik, Dan Pritikin, creative directors; Mike Mac, Jordan Baum, Robin Holden, Jon Darling, composers; Robin Holden, sound designer; Ann Haugen, exec producer; Allison Lapinski, producer. Audio Post Lime Studios Jeff Malen, mixer; Susie Boyajan, exec producer. Color Company 3 Stefan Sonnenfeld, colorist. Finishing Monumental VFX
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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