Athletes and entertainers appear in this “Squad Up” trailer which in military-style cadence launches the much anticipated Call of Duty Modern Warfare II video game. Among the celebs on hand are Lil Baby, Nicki Minaj, Pete Davidson and Kane Brown.
Valentin Petit directed via PRETTYBIRD/Division for agency 72andSunny Los Angeles, with a score/track from SOUTH Music and Sound. The alluded to military rhythm came from SOUTH, the work entailing not only writing and producing music but also vocal casting and a heavy volume of lyric writing for the various characters in real time as the cast grew and evolved leading up the shoot on sets in London and L.A. SOUTH also handled sound design for the trailer.
CreditsClient Activision, Call of Duty Modern Warfare II launch Agency 72andSunny Los Angeles Glenn Cole, partner/creative co-chair; Zach Hilder, executive creative director; Jeff Lam, Ted Kapusta, Paul Roberts, creative directors; Lora Schulson, director of production, North America; Max Belin, sr. film producer; Tanya Zaccaro, film producer. Production PRETTYBIRD / Division Valentin Petit, director; Andrew Droz Palermo, DP; Bernadette Dus, production designer. Editorial The Den Tobias Suhm, Ben Entrup, editors. Music & Sound Design SOUTH Music and Sound Matt Drenik, Dan Pritikin, creative directors; Mike Mac, Jordan Baum, Robin Holden, Jon Darling, composers; Robin Holden, sound designer; Ann Haugen, exec producer; Allison Lapinski, producer. Audio Post Lime Studios Jeff Malen, mixer; Susie Boyajan, exec producer. Color Company 3 Stefan Sonnenfeld, colorist. Finishing Monumental VFX
CarMax, The Martin Agency, Director Ulf Johansson Take Us To Car Dealership Run By Beetlejuice
CarMax, the used car retailer known for promoting “the way car buying should be,” understands that sometimes the best way to appreciate doing things the right way is by showcasing the wrong way. In collaboration with the Beetlejuice Beetlejuice team--which is elated given that the movie topped this weekend’s North American box office--CarMax is taking a playful approach to show what car buying shouldn’t be. Showing a family’s nightmarish car-buying experience by turning a character from the movie into possibly the most devious car salesman ever, the campaign, titled “BeetleMax: The Way Car Buying Shouldn’t Be,” humorously illustrates what to avoid when purchasing a car, highlighting CarMax’s commitment to providing a trustworthy and enjoyable car-buying experience for the whole family.
The campaign, concepted by The Martin Agency and directed by Ulf Johansson via Smith and Jones Films--includes this hero spot depicting a car dealership, Beetlemax, run by Beetlejuice himself.
“Beetlejuice is among Warner Bros. most beloved franchises and continues to be sought out by audiences of all ages. Theatrical partnerships with brands like CarMax and their BeetleMax campaign are exciting because they allow us to extend the cinematic world for moviegoers and offer an enhanced entertainment experience. We are thrilled to be partnering with CarMax in such an innovative and immersive way for Beetlejuice, Beetlejuice,” said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures.
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