Athletes and entertainers appear in this “Squad Up” trailer which in military-style cadence launches the much anticipated Call of Duty Modern Warfare II video game. Among the celebs on hand are Lil Baby, Nicki Minaj, Pete Davidson and Kane Brown.
Valentin Petit directed via PRETTYBIRD/Division for agency 72andSunny Los Angeles, with a score/track from SOUTH Music and Sound. The alluded to military rhythm came from SOUTH, the work entailing not only writing and producing music but also vocal casting and a heavy volume of lyric writing for the various characters in real time as the cast grew and evolved leading up the shoot on sets in London and L.A. SOUTH also handled sound design for the trailer.
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Credits
Client Activision, Call of Duty Modern Warfare II launch Agency 72andSunny Los Angeles Glenn Cole, partner/creative co-chair; Zach Hilder, executive creative director; Jeff Lam, Ted Kapusta, Paul Roberts, creative directors; Lora Schulson, director of production, North America; Max Belin, sr. film producer; Tanya Zaccaro, film producer. Production PRETTYBIRD / Division Valentin Petit, director; Andrew Droz Palermo, DP; Bernadette Dus, production designer. Editorial The Den Tobias Suhm, Ben Entrup, editors. Music & Sound Design SOUTH Music and Sound Matt Drenik, Dan Pritikin, creative directors; Mike Mac, Jordan Baum, Robin Holden, Jon Darling, composers; Robin Holden, sound designer; Ann Haugen, exec producer; Allison Lapinski, producer. Audio Post Lime Studios Jeff Malen, mixer; Susie Boyajan, exec producer. Color Company 3 Stefan Sonnenfeld, colorist. Finishing Monumental VFX
In this BMW spot out of Hamburg agency Jung von Matt, an octopus performs an impressive underwater waltz--powered by a central nervous system. The dance is a metaphor for the unique performance of BMW’s new central control unit: the BMW Heart of Joy.
BMW first unveiled this innovative control computer--which calculates all driving dynamics functions--back in April. During its first major test at Auto Shanghai, the Heart of Joy took center stage as part of the BMW Vision Driving Experience.
Now, BMW showcases the unique performance potential of the Heart of Joy in “Octowaltz,” from production companies Parasol and Untold Studios--with the latter shop’s Diarmid Harrison-Murray serving as director.
The thought experiment: The octopus is a fascinating creature. Its decentralized nervous system allows it to coordinate individual parts of its body independently--much like a conventional car, where acceleration, braking, steering, and other functions are controlled by separate units.
But what if the octopus could channel its power through one central nervous system--the way BMW’s Heart of Joy control unit unites drive, braking, energy regeneration, and partial steering functions?
The result: an unbelievable, perfectly coordinated, masterfully choreographed underwater performance.
The campaign draws a poetic parallel between the fluid movements of the octopus and the driving experience delivered by the Heart of Joy. “Okto the Octopus” waltzes with masterful control, exceptional precision, and effortless agility--while maintaining safety in every situation.
