Park Pictures’ Vincent Haycock directed a call to action in this PSA, “Bystander,” for the “It’s On Us” campaign out of agency Mekanism for The White House and Generation Progress. The “It’s On Us” campaign challenges everyone on campuses to see sexual assault as their personal responsibility to prevent, particularly targeting male students.
In this piece, a male bystander at a campus party keeps an eye on a woman in jeopardy and intervenes to help prevent what might have otherwise escalated into a case of sexual assault.
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Credits
Client The White House/Generation Progress Agency Mekanism Jason Harris, CEO/president; David Horowitz, creative director; Eric Zuncic, head of strategy; Albert Ignacio, design director; Caroline Moncure, associate director, brand manager; Kati Haberstock, sr. producer; Sean Cosier, creative technology director; Amber Cope, sr. producer. Production Park Pictures Vincent Haycock, director; Jackie Kelman-Bisbee, Mary Ann Marino, exec producers; Alex Fisch, Caroline Kousidonis, line producers; Lance Acord, DP; John Goldsmith, production designer; Christina Blacklaller, costumes. Editorial White House Post Adam Robinson, editor; Joni Williamson, exec producer; Kristin Branstetter, producer. VFX Carbon Music Squeak E Clean Amy Crilly, sr. producer Audio Eleven Sound Suzanne Hollingshead, exec producer
Disney invites audiences into a heartwarming original story with A Disney Holiday Short: Best Christmas Ever, directed by Academy Award® winner Taika Waititi via production company Hungry Man. Premiering on Disney+ and online, and featuring the voice of John Goodman as Doodle, the short serves as the creative centerpiece of Disney’s new “Make Someone’s Holiday Magic” campaign.
At the center of the story is a little girl and her doodle who comes to life on Christmas Day after Santa mistakes the drawing for a holiday wish. The short follows the charming story of the friendship between the girl and the animated product of her imagination during this magical season in a uniquely Disney way. The film ends with a call to action for viewers, “Make Someone’s Holiday Magic,” which serves as the tagline for Disney’s holiday campaign this year. Renowned Walt Disney Animation Studios animator Eric Goldberg, the creator of beloved Disney characters such as Genie from Aladdin (1992), acted as an advisor on the animation of the short in collaboration with Untold Studios, Hungry Man and creative agency adam&eveDDB.
This short follows last year’s Emmy®-nominated, A Disney Holiday Short: The Boy & The Octopus, also directed by Waititi, whose numerous Disney credits include Marvel Studios’ Thor: Ragnarok (2017) and Thor: Love and Thunder (2022), and Searchlight Pictures’ Jojo Rabbit (2019), for which he won an Oscar® for Best Adapted Screenplay.
“What makes this story uniquely Disney is the fact that it’s set in the world of a kid. It’s a kid and her new best friend, navigating the complex world together, and doing it just with the power of friendship and imagination,”... Read More
