This tongue-in-cheek regional Blue Cross Blue Shield spot introduces us to a young man who aspires to ride West and become a Pony Express rider. He needs two things, though–one he gets from his mom, a Blue Cross Blue Shield healthcare card; the other he will have to develop–a better sense of direction.
Wally Pfister of RESET Content directed and shot “Express” for agency HY Connect. Grant Gustafson of Cutters edited the spot.
Client Blue Cross Blue Shield (regional covering 10 states) Agency HY Connect Kevin Houlihan, EVP, creative and production; Michael Matykiewicz, Colin Quinn, VPs/creative directors; Nathen Grigsby, producer. Production RESET Content Wally Pfister, director/DP; Jeff McDougall, exec producer. Telecine Company 3 Tyler Roth, colorist. Editorial Cutters Grant Gustafson, editor; Billy Montross, assistant editor; Craig Duncan, exec producer; Heather Richardson, producer. VFX/Finishing The Mill Jamie Beckwith, 2D lead artist; Theo Maniatis, Mike Sarabia, 2D artists; Jeff Boddy, Anzie Lee, Josh Van Praag, motion graphics; Andrew Sommerville, exec producer; Mike Pulian, producer. Music HUM Audio Post Chicago Recording Company Eric Cauwels, mixer.
Burger King France and KFC France late last month launched a landmark collaboration, a world-exclusive, with the joint creation of an all-new burger available only in France: the BFF burger (Best Friends Forever). There are a flame-grilled meat version available exclusively at Burger King and a crispy chicken version exclusively at KFC.
The two brands decided to set aside their rivalry to jointly launch the “BFF burger” in all their restaurants across France (555 for BK, 379 for KFC), available through December 16. This original and exclusive burger features a shared recipe but one major difference: it comes with flame-grilled meat exclusively at Burger King France and crispy chicken exclusively at KFC France.
Directed by Rick Darge via production company HENRY, this TV spot features War’s classic track “Why Can’t We Be Friends?” as employees from Burger King and KFC are seen singing arm in arm, united in harmony.
The campaign was imagined and orchestrated by Buzzman, in collaboration with Havas Paris for social media, and media placement handled by Wavemaker and Havas Media.
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