In this Super Bowl spot for Vroom, the flighty proposition of dealing with flakes–namely trying to sell a used car to a private party–takes on movie musical proportions.
Aptly titled “Flake the Musical,” we see a prospective car seller break out into song and dance on the street–with a host of folks. But this celebration of a seemingly done deal unravels when we find out the buyer has backed out. Not to fear as the seller finds she can still make a deal–with Vroom.
Wayne McClammy of Hungry Man directed “Flake the Musical” for agency Anomaly NY. Music/sound house was Beacon Street Studios with Andrew Feltenstein, John Nau and Danny Dunlap serving as composers, and Rommel Molina as sound designer/mixer.
CreditsClient Vroom Agency Anomaly New York Production Hungry Man Wayne McClammy, director; Mino Jarjoura, managing partner; Rick Jarjoura, line producer; Matty Libatique, DP. Editorial The Den Christian Jordan, editor. VFX Parliament Enca Kaul, founder; Paul O’Shea, VFX supervisor. Music/Sound Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers; Leslie DiLullo, exec producer; Rommel Molina, sound designer Audio Post Beacon Street Studios, Venice, Calif. Rommel Molina, mixer; Lindsey Neyman, mix producer.
Uncommon Creative Studio, Ecover Furnish Us With A Means of Sustainability: “The Rewear Chair”
Uncommon Creative Studio in London created this film which explains another of its creations--a beautiful, sustainable furniture design: “The Rewear Chair” for eco-pioneer Ecover.
Overwashing our clothes is bad for the planet. Anything that helps us wash less is a good thing. When you think about sustainability, you think about sacrifice for the planet. But the eco choice doesn’t have to be the difficult choice. Good design can turn innovation into beauty. With the right design, making the right choice is easy. And sometimes, it’s not even about changing our behavior. It’s about embracing something we already do, and realizing the power it has.
“The Rewear Chair” is a celebration and reappraisal of the laundry chair--turning an untidy habit into a joyful, interactive and multi sensory experience, encouraging us to wash less, and think more consciously about our laundry habits.
Handcrafted from sustainable materials, “The Rewear Chair” embodies both beauty and purpose. It is made from windfelled cedarwood, chosen for its natural deodorizing qualities, ensuring that clothes stay fresh without constant washing. The chair’s arms can be extended to hang up to a week’s worth of clothes, allowing garments to air out in an organized and stylish manner.
The bespoke chair will be showcased at Dutch Design Week taking place in Eindhoven from October 19–27.
In the last decade, one in five (21%) Brits have adopted greener laundry habits such as increasing the number of wears between washes, with a further six in ten stating they will be willing to change their laundry habits to reduce their carbon footprint.
Backed by the belief that sometimes the best wash for the planet is no wash, Ecover is continuing its... Read More