Amazon knows people stuck at home all year might be fantasizing about something new.
In this Super Bowl ad ostensibly to tout Amazon’s voice assistant Alexa’s new spherical shape, a woman imagines that her new Alexa has the voice–and body–of actor Michael B. Jordan, who takes off his shirt to dim the lights. He also reads an audio book to her in the tub, all to the chagrin of her hapless husband.
Titled “Alexa’s Body,” this spot was directed with a deft comedic and playful sensual touch by Wayne McClammy of Hungry Man for agency Lucky Generals.
CreditsClient Amazon Alexa Agency Lucky Generals Danny Brooke-Taylor, producer; George Allen, copywriter; Lizzie Moore, art director. Production Hungry Man Wayne McClammy, director; Mino Jarjoura, Caleb Dewart, Dan Duffy, exec producers; Marian Harkness, head of production; Rick Jarjoura, producer; Yuki Wakano, production supervisor; Emily Saeger, assistant production supervisor; Brian Stevens, 1st AD; Erv Gentry, 2nd AD; Christian Sprenger, DP. Editorial The Den Christjan Jordan, lead editor/co-founder; Mary Ellen Duggan, exec producer. VFX/Post The Mill Anastasia Von Rahl, exec producer; Alex Bader, head of production. Sound Beacon Street Studios Rommel Molina, engineer; Kate Vadnais, sr. mix producer.
The Best Work You May Never See: United Sense of America, Directing Duo rubberband. Hunt Down Assault Weapons In “The Fawn”
This PSA titled “The Fawn” is from United Sense of America, a bipartisan coalition whose mission is to turn common sense and common ground into public policy. “The Fawn” was concepted and created by production company SMUGGLER in partnership with New York-based agency American Haiku and Austin-based agency Preacher. Written by American Haiku ECD Thom Glover and directed by the SMUGGLER duo rubberband., the film was designed as a common sense rallying cry aimed at the hunting community, questioning the need for assault weapons--in hunting and beyond that in our society generally. In light of the recent tragic high school shooting in Georgia, this message takes on a poignant urgency and underscores the need to craft progressive reform policy. The film, painful and seemingly unavoidable, forces the viewer to imagine someone else’s finger on the trigger and something else as its target. A voiceover initially seems to be talking about a fawn who is in plain view. But instead the VO turns out to be referring to the weapon which will claim the animal’s life. While the scene itself is graphic, the messaging is matter of fact. United Sense of America contends there simply is no defensible reason or excuse for assault weapons being necessary for sports hunting--and certainly not in mainstream society which includes our children’s schools. Glover said, “Every line in the film came from online discussions and conversations. Hunters are no different from the rest of us; the way people buy assault weapons is the same as the way they buy a refrigerator. We have to find a way to challenge this situation that doesn’t paint all gun owners as monsters, because they’re not.” [video width="1920" height="1080"... Read More