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    Director X, Kevin Durant and “Yes Man” Drake Come Together For A Comedic Rollout Of The Nike NOCTA KD19 Sneaker

    By SHOOTNo Comments73 Views

    Produced by m ss ng p eces and Creative Rain, this campaign film–“Yes Man” helmed by Director X–launches the Nike NOCTA KD19 sneaker, nicknamed “The Candies.” To roll out this signature shoe from basketball superstar Kevin Durant of the Houston Rockets, the film leans into the real-life friendship and comedic chemistry between Durant and music superstar Drake. Set inside the locker room of the NBA’s Rockets, the film finds Durant playing the calm, deadpan straight man, and Drake as the over-enthusiastic hype man who may, or may not, be telling the truth.

    The spot opens with Durant asking Drake if he wants to see the new shoes. Drake says yes, obviously. But instead of the KD19, Durant first reveals an absurd, ornate, clearly un-hoopable shoe/boot. Drake, committed to the bit, hypes it up anyway. Durant calls him out. The gag repeats, each reveal pushing the joke further, before Durant finally shows Drake the real pair: the Candies. This time, Drake’s reaction is genuine.

    Postproduction was done at No Sushi, the post house founded by director Daps and producer Alexander Jamieson.

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    Credits

    Client Nike/NOCTA Creative Direction/Concept DreamCrew Production m ss ng p eces and Creative Rain Director X, director; Luti Fagbenle, Kate Oppenheim, Director X, exec producers; Rob Witt, DP; Arelys Perez, m ss ng p eces exec producer; Vicky Illk, m ss ng p eces head of production; Caroline Onikute Durosinmi, Julie Lee, line producers; Christopher Rogers, production supervisor; Todd Thompson, 1st AD; Carlos Laszlo, production designer; Gen Quintanilla, art director; Samantha McDonald, set decorator; Robbie Meckna, prop master; Nchimunya Wulf, costume (Kevin Durant); Mirna, make-up (Durant); Keith Wager, costume designer; Victoria Callaway, hair & make-up. Cast Kevin Durant, Drake. Casting The Cast Station Postproduction Company No Sushi Alexander Jamieson, post exec producer; Deji LaRay, editor; Chadwick B. Williams, colorist; Jonathan Fuhrer, sound; Zachary Jacobs, VFX; Josh Sussman, postproduction producer. Mix Kent Ohler, sound mixer.

    Genre:Comedy
    Media Type:Commercial: Television
    Video Tags:Director Xm ss ng p ecesNo Sushi



    The Best Work You May Never See: A Trailer For Director Rosie Morris’ Docushort On Young Carers In The U.K.

    Thursday, June 11, 2026

    This trailer is for the new documentary short Is Mum OK, which shines a light on the hidden realities faced by young carers in the U.K.

    In the U.K., a carer is generally anyone who looks after a family member, partner, or friend who needs help due to illness, frailty, disability, mental health issues, or an addiction. Crucially, this refers to carers who provide this support for free.

    The short follows a group of young carers in Waltham Forest, East London, who are given access to much-needed respite through a dedicated local initiative, Young Carers Club, a fortnightly respite evening where they can socialize, eat and spend time with others who understand their experiences.

    It explores both the beauty and the burden of caring from a young age, while highlighting the need for greater recognition and support for young carers across the U.K.

    Commissioned by Guardian Documentaries and produced by Uncommon Creative Studio, Is Mum OK was released during Carers Week 2026 (June 8-14)--with this year’s week themed around building carer-friendly communities

    The film will also be screened to members of Parliament, urging them to bring young carers’ rights to the top of the social care agenda

    Is Mum OK was directed by Rosie Morris, who had firsthand experience of being a carer for her mother.

    There are estimated to be at least one million young carers in the U.K., many of whom remain unidentified and unsupported.

    Director Morris said, “This story is deeply personal to me, rooted in my own experience of caring for a loved one. Caring for my mother three years ago was one of the hardest and most meaningful experiences I have ever had. My difficulty in transitioning out of being a carer and... Read More

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