Agency 72andSunny created this music video for the Legacy Foundation’s truth campaign. Titled “Left Swipe Dat,” the video is a social attack on tobacco. Research has shown that people are more likely to “left swipe” you if you’re smoking in your profile picture.
To fight a social issue with social content, 72andSunny and truth wrote the song “Left Swipe Dat” along with a music video featuring multiple YouTube and Vine influencers. Through this initiative, 72andSunny is helping truth be social, as well as socially relevant, by creating content that resonates with young social media users.
The video features artists Becky G and Fifth Harmony and YouTube stars King Bach, Grace Helbig, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.
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Credits
Client Legacy Agency 72andSunny Glenn Cole, chief creative officer/partner; Mick DiMaria, Justin Hooper, group creative directors; Rebecca Ullman, writer; Sarah Herron, designer; Tom Dunlap, chief production officer; Sam Baerwald, director of film production; Marisa Wasser, sr. film producer; Esther Peris, film producer; Matt Johnson, group strategy director; Kasia Molenda, strategy director; Josh Hughes, strategist; Judson Whigham, group brand director. Production DNA Director X, director; David Naylor, partner; Missy Galanida, exec producer; Clark Johnson, producer; Omer Ganai, DP. Editorial Arcade Edit Nick Rondeau, Dean Miyahira, editors; Damian Stevens, EP/managing partner; Nicole Visram, exec producer; Kirsten Thon-Webb, post producer; Ryan Andrus, assistant. Post Timber Kevin Lau, Jonah Hall, creative directors; Chris Webb, exec producer; Damian Stevens, managing partner; Lauren Loftus, producer; Nick Hiegel, digital effects supervisor/Nuke; Miles Kinghorn, Lisa Tomei, Flame artists; Josh Bolin, Krystal Chinn, Nuke; Dylan Holden, roto/tracking. Post The Mill Gregory Reese, colorist; Thatcher Peterson, exec producer. Audio Post Lime Studios Dave Wagg, mixer; Jessica Locke, exec producer; Adam Primack, assistant mixer. Music Adam Schlesinger, composer. Music & Talent Supervision JASH Doug DeLuca, Daniel Kellison, Mickey Meyer, Ty Braswell, exec producers; Nick Veneroso, Celeste Hughey, producers.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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