This public service piece for the Colorado Department of Public Health & Environment urges parents to talk to their kids about marijuana. Through a series of vignettes, some sprinkled with humor, the directorial team the Docter Twins makes the case for educating and connecting with youngsters so that they make the right choices to positively impact their lives.
Titled “Amazing,” the spot was produced by the Docter Twins’ production company Thinking Machine for ad agency Cactus.
Client Colorado Department of Public Health & Environment Agency Cactus Production Thinking Machine Docter Twins, director; Kent Harvey, DP; Brent Holt, exec producer. Editorial & Color Herman Nieuwoudt Music Thinking Machine Christian Moder, composer. Audio Mix Coupe Studios Greg McCrae, mixer. Casting Sylvia Gregory Casting
Disney+ has unveiled the next chapter in its creative platform, “A Lifetime of Great Stories,” which continues to celebrate world-class storytelling.
Created by creative agency of record, VCCP, the campaign has at its heart this cinematic film, “Under The Bed,” which was directed by Stefanie Soho via production house SMUGGLER, in collaboration with VCCP’s content creation studio Girl&Bear. The film tells the story of a little boy who first discovers his love for great stories as a child, spotlighting Disney+ as a constant throughout his life as he grows up. We see him watching Disney and Pixar’s “Monsters, Inc.” as a child to being a teen viewing the “Sixth Sense” while camping, enjoying “The Walking Dead” in his 20s, and finally, returning to Disney+ as an adult to watch FX’s “Alien: Earth,” having had children of his own. Shot on 35mm film to set an authentic, cinematic feel, the film aims to evoke a mix of humor and warmth. The film captures the timeless feeling of Disney storytelling, elevated by a bespoke version of Olivia Rodrigo’s “Vampire,” reimagined to complement the narrative and emotional journey on screen.
Emma Quartly, VP of marketing, Disney+ EMEA, said: “This next chapter of ‘A Lifetime of Great Stories’ builds on what we’ve already started, keeps storytelling at the heart of Disney+, and reflects how it’s home to both stories for families and for adults. It’s something we’ve developed closely with our creative agency, VCCP, and with our wider team. At its heart, the campaign is about the enduring nature of a great story, the way it can shape us, and the evolution of the stories we encounter at different stages of our lives. With ‘Under The Bed’, director Stefanie Soho brings... Read More
