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    Docter Twins Prescribe Sumo Method For College Basketball Bracket Picks

    By SHOOTUpdated:No Comments2730 Views

    Yahoo Sports, celebrating 20 years of Tourney Pick ‘em, called on THINKING MACHINE to create a series of live, game show style ads promoting its Best Bracket Millionaire Contest presented by Subway®.

    The visually striking, comedic campaign entices hoops fans to choose their March Madness college basketball bracket, no matter how unconventional the method, for a chance to win $1million. Producing the job from start to finish, THINKING MACHINE enlisted its in-house staff led by writing and directing collective the Docter Twins (Matt and Jason), editor Dan Aronin, composer Christian Moder & sound design/mixer Stephen Clark.

    “The collaboration with Yahoo’s creative team was electric from the initial call,” said Jason Docter. “We wanted to create an absurd campaign with an authentic, ‘big game’ feel–work that captures the excitement and competitive spirit of the tournament.”

    In this spot, we meet a woman who picks her bracket winners based on the outcome of sumo wrestling matches; each wrestler is wearing a number to correspond to a college basketball team. The number of the winning wrestler becomes her bracket selection.

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    Credits

    Client Yahoo Sports/Best Bracket Millionaire Contest presented by Subway Production  Creative Yahoo Christopher Clarke, Jeff White, creative directors; Ariella Quatra, agency creative producer. Production THINKING MACHINE Docter Twins, director; Oren Soffer, DP; Justin Trask, production designer; Stan Sawicki, executive producer; Theo Brooks, producer; Dan Aronin, editor; Christian Moder, composer; Stephen Clark, sound designer/mixer. VFX Arsenal Creative Tyler Roth, colorist; Esther Minitser, post supervisor.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Docter TwinsThinking Machine



    Top Spot of the Week: Disney, Director Taika Waititi, adam&eveDDB Team On “Best Christmas Ever”

    Thursday, November 13, 2025

    Disney invites audiences into a heartwarming original story with A Disney Holiday Short: Best Christmas Ever, directed by Academy Award® winner Taika Waititi via production company Hungry Man. Premiering on Disney+ and online, and featuring the voice of John Goodman as Doodle, the short serves as the creative centerpiece of Disney’s new “Make Someone’s Holiday Magic” campaign.

    At the center of the story is a little girl and her doodle who comes to life on Christmas Day after Santa mistakes the drawing for a holiday wish. The short follows the charming story of the friendship between the girl and the animated product of her imagination during this magical season in a uniquely Disney way. The film ends with a call to action for viewers, “Make Someone’s Holiday Magic,” which serves as the tagline for Disney’s holiday campaign this year. Renowned Walt Disney Animation Studios animator Eric Goldberg, the creator of beloved Disney characters such as Genie from Aladdin (1992), acted as an advisor on the animation of the short in collaboration with Untold Studios, Hungry Man and creative agency adam&eveDDB.

    This short follows last year’s Emmy®-nominated, A Disney Holiday Short: The Boy & The Octopus, also directed by Waititi, whose numerous Disney credits include Marvel Studios’ Thor: Ragnarok (2017) and Thor: Love and Thunder (2022), and Searchlight Pictures’ Jojo Rabbit (2019), for which he won an Oscar® for Best Adapted Screenplay.

    “What makes this story uniquely Disney is the fact that it’s set in the world of a kid. It’s a kid and her new best friend, navigating the complex world together, and doing it just with the power of friendship and imagination,”... Read More

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