Venables Bell & Partners has rolled out Chipotle Mexican Grill’s “Behind the Foil” campaign, billed as an intimate look into the company’s operations in its 25-year history. The documentary-style digital and TV spots, shot by famed documentarian Errol Morris via production house Biscuit Filmworks, aim to “pull back the foil” by featuring behind-the-scenes footage of Chipotle restaurants including Chipotle’s kitchens, equipment and prep routines, and featuring Chipotle employees and the farming partners that fuel the brand’s real ingredients.
The campaign provides unfiltered and emotional testimonials from Chipotle team members about the impact Chipotle has had on their lives, as well as a glimpse into the daily preparation of Chipotle’s fresh ingredients.
In this spot, Chipotle worker Krista shows us the simple process she uses to make guacamole–while building her muscles.
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Credits
Client Chipotle Mexican Grill Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, partner, executive creative director; Tyler Hampton, creative director; James Duffy, associate creative director/copywriter; Greg Coffin, associate creative director/art director; Hilary Coate, director of integrated production; Amy Gatzert, executive producer; Katherine Bruens, DP Odishoo, producers; Michael Davidson, head of strategy; Brian Longtin, strategy director. Production Biscuit Errol Morris, director; Peter Deming, DP; Mercedes Allen / Rachel Glaub, heads of production; Jeff McDougall, exec producer; Julie Ahlberg, line producer; Steve Hardie, production designer. Editorial Arcade Kim Bica, editor; Fernando Raigoza, jr. editor; Eileen Miraglia, Drew Neuhart, assistant editors; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, heads of production; Rebecca Jameson, Cristina Matracia, sr. producers. Sound Design/Final Mix One Union Joaby Deal, lead sound designer/mix engineer. VFX Timber Jonah Hall & Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Chris Homel & Chris DeCristo, Flame artists; Brack Hightchew, Flame assistant; Emily Avoujageli, sr. producer; Zach Carnes, graphic artist. Color Company 3 LA Stefan Sonnenfeld, colorist; Gabriel Wakeman, color producer.
Ad agency Innocean Berlin has launched a full visual rebrand and platform for NewMotion, designed to bring more diverse talent behind the camera by giving German production companies a way to open their sets to new voices.
The launch comes at a pivotal moment for the German film industry: In recent years, Germany has seen global acclaim for Oscar-nominated and award-winning productions like All Quiet on the Western Front and The Teacher’s Lounge. At this year’s Berlinale, the number of national and co-produced films reached an all-time high. Meanwhile, the federal government has committed to nearly doubling its production funding, now reaching €250 million ($291 million U.S.)
But while international demand for German productions is growing, the industry still struggles with lack of diversity, limited access and an over-reliance on networks and connections. NewMotion was created to help change that.
At the heart of the project is Germany’s largest online film industry database, a platform designed to connect production companies with aspiring crew members through on-set shadowing experiences, developed in collaboration with BuzzWoo. Covering more than 60 different behind-the-scenes roles, the online platform provides applicants with hands-on access to an industry that has often been difficult to break into.
The platform provides users with real-time listings for shadowing, internships, and training opportunities. For those unsure where to start, there’s an AI-powered “Skillmatcher” tool, an interactive quiz that suggests suitable film professions based on users’ personal strengths and interests. An additional interactive film experience lets users explore a virtual film set and learn about various roles by clicking on... Read More
