DoorDash is continuing its effort to attract Dashers with a new ad developed by Quality Meats, in collaboration with DoorDash’s internal creative studio Superette, highlighting how gig workers can earn more cash fast with DoorDash. It’s a continuation of the campaign launched by Quality Meats and Superette in May, under DoorDash’s “Your Door To More” brand platform.
The new :30, “Unexpected Things,” directed by Paco Cruz, aka PACO via production company Furlined, addresses a problem gig workers deal with on a weekly basis–unexpected expenses that are hard to cover with their primary jobs alone. In this case, a Dasher deals with the surprise expense of a visit to the vet for his adorable teacup pig. Taking on some deliveries for DoorDash, though, helps earn the cash needed to take care of the beloved pet.
“Unexpected Things” will run on streaming and social platforms, as well as in Canada.
CreditsClient DoorDash Julio D’Alfonso, group creative director; William de Ryk, brand marketing lead; Lila Abramson, manager, creative growth strategy; Josh Lyberger, business lead; Arika Jeter, brand supervisor. Agency Quality Meats Brian Siedband, Gordy Sang, chief creative officers; Jamie Stark, Maxx Delaney, creative directors; Autumn Childress, head of production; Cate McManus, executive producer. Production Company Furlined PACO, aka Paco Cruz, director; Max Goldman, DP; David Thorne, exec producer; Jill Sartore, line producer. Casting Kirsten DeWolfe Casting and Alyson Horn Casting. Editorial Work Editorial Niles Howard, editor; Jake Nokovic, assistant editor; Remy Foxx, exec producer; Rebecca Baker, post producer. Postproduction Trafik Ricky Gausis, colorist; Phoebe Torsilieri, post producer; Stephanie Allis, finishing producer; Sean Anderson, VFX artist. Music Squeak E. Clean Studios TBC, composer; Dusty Albertz, sound design & mix.
Filmmaker Natalie Johns Creates Spec Gun Violence Prevention PSA
Her social media feed is filled with frustration and “prayers” for families torn apart by yet another mass shooting as filmmaker Natalie Johns is engaged in the morning ritual of negotiating school attendance with her 4½-year-old. Between laughing and arguing with their daughter, the Johns think deeply about the prospect of waking up without her--deeply enough to feel an inch of what it might be like to lose her--a feeling profound enough inspire her most personal commitment to date as a filmmaker.
“Gun violence should not be a normalized part of life in America,” she noted. “I felt it was worth putting my whole heart on the line to deliver this message.”
The director invited her long-time collaborator and cinematographer, Bill Kirstein (Mean Girls, Happyend), to capture their family’s experience over several mornings in a spec PSA. She wanted to capture her own joy and truth as a parent with a view to inspiring action from the deepest love she has known.
On the third day of filming, Johns received an email from their daughter’s preschool notifying parents of a lockdown that had occurred due to a gunman outside the school. The children, aged 2-5, were gathered in a small bathroom for an hour, singing songs with their teachers while the man was apprehended by law enforcement. This was the family’s first narrow escape from tragedy.
“The coincidence of filming this PSA and experiencing my family’s first lockdown was both shocking and surreal. I simply could not wrap my head around it,” said director Johns.
Even more terrifying for Johns was discussing the incident with other parents who had already experienced several lockdowns with their older children. This reality is all too common and far too... Read More