DoorDash is continuing its effort to attract Dashers with a new ad developed by Quality Meats, in collaboration with DoorDash’s internal creative studio Superette, highlighting how gig workers can earn more cash fast with DoorDash. It’s a continuation of the campaign launched by Quality Meats and Superette in May, under DoorDash’s “Your Door To More” brand platform.
The new :30, “Unexpected Things,” directed by Paco Cruz, aka PACO via production company Furlined, addresses a problem gig workers deal with on a weekly basis–unexpected expenses that are hard to cover with their primary jobs alone. In this case, a Dasher deals with the surprise expense of a visit to the vet for his adorable teacup pig. Taking on some deliveries for DoorDash, though, helps earn the cash needed to take care of the beloved pet.
“Unexpected Things” will run on streaming and social platforms, as well as in Canada.
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Credits
Client DoorDash Julio D’Alfonso, group creative director; William de Ryk, brand marketing lead; Lila Abramson, manager, creative growth strategy; Josh Lyberger, business lead; Arika Jeter, brand supervisor. Agency Quality Meats Brian Siedband, Gordy Sang, chief creative officers; Jamie Stark, Maxx Delaney, creative directors; Autumn Childress, head of production; Cate McManus, executive producer. Production Company Furlined PACO, aka Paco Cruz, director; Max Goldman, DP; David Thorne, exec producer; Jill Sartore, line producer. Casting Kirsten DeWolfe Casting and Alyson Horn Casting. Editorial Work Editorial Niles Howard, editor; Jake Nokovic, assistant editor; Remy Foxx, exec producer; Rebecca Baker, post producer. Postproduction Trafik Ricky Gausis, colorist; Phoebe Torsilieri, post producer; Stephanie Allis, finishing producer; Sean Anderson, VFX artist. Music Squeak E. Clean Studios TBC, composer; Dusty Albertz, sound design & mix.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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