Well, the Cookie Monster’s out of the bag. The Martin Agency is doing a Super Bowl spot for DoorDash directed by Michel Gondry via production company Partizan.
While the Big Game commercial is not yet available, this teaser titled “Paper Towel” provides a taste of what could be in store–starring Sesame Street’s Grover and Grammy and Tony Award-winning actor and rapper Daveed Diggs.
The teaser centers on a convenience store delivery of paper towels, which comes at a most opportune time for Grover. This ladders up to the bigger Super Sunday spot which features three first timers to the Big Game–Daveed, Sesame Workshop (with assorted Muppets) and DoorDash.
DoorDash invites consumers to join them in support of Sesame Workshop’s global educational media and social impact programs. Starting on Super Bowl Sunday, February 7, DoorDash will donate $1 for every order up to $1M to Sesame Workshop. This builds upon DoorDash’s $200M Main Street Strong pledge to support merchants, Dashers and local communities.
Below are credits for the Super Bowl work.
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Credits
Client DoorDash Agency The Martin Agency Danny Robinson, chief creative officer; Jerry Hoak, EVP/executive creative director; Jonathan Richman, creative director; Steve Sage, VP/creative director; Derek Nance, associate creative director/writer; Jayne Goodall, copywriter; Kelsey Whipple, art director; Tasha Dean, EVP/head of integrated production; Tricia Hoover, executive producer; Ann Parker, sr. producer; Chris Gsell, digital producer; Rachel Bensinger, jr. producer; Luke Divita, sr. strategist; Blake Smoral, strategist. Production Company Partizan Michel Gondry, director; Lisa Tauscher, managing director/exec producer; Kelly Martin, head of production; Raffi Adlan, producer; Debo DeBartolo, sr. production supervisor; Matty Rich, production supervisor; Darren Lew, DP; Maxwell Orgell, production designer; Alex Fagin, art director; Karen Baird, key costumer. Editorial Final Cut LA Jeff Buchanan, Dillon Stoneburner; Evan Bluestein, assistant editor; Jamie Nagler, producer; Ana Orrach, head of production; Suzy Ramirez, exec producer. Postproduction/VFX JAMM Adam Scott, colorist; Carver Moore, color assist; Glyn Tebbutt, VFX supervisor/lead compositor; Eric Pascarelli, shoot supervisor; Brian Hajek, Graziella Gandolfi, Flame artists; Connie Ho, CG artist; Justine Pregler, producer; Asher Edwards, exec producer. Music Bill Sherman. Audio Sound Lounge Steve “Major” Giammaria, mixer; Rob Browning EP. MGFX Carbon Matthew Stevens, creative director; Maggie Robinson, producer; Matthew McManus, exec producer.
This holiday season banking/financial services company Erste Group and ad agency Jung von Matt DONAU, Vienna, present “Carry the light,” a tender reimagining of a journey that shaped history, told through the eyes of the animal who carried it forward. Directed by Daniel&Szymon of Arts & Sciences, the film follows a humble donkey’s quiet path from burden to purpose, echoing a universal longing to be seen, valued, and believed in.
Echoing Erste Group’s ongoing #glaubandich (“believe in yourself”) brand platform, the story explores how small acts of kindness and faith can inspire transformation. As the donkey carries Mary and Joseph toward Bethlehem, his awakening becomes a metaphor. “Erste’s 2025 Christmas campaign reminds us that hope and gentleness often come from the smallest among us. It’s a story about compassion, determination, and the idea that each of us carries something meaningful to give. In a world like ours, it’s more important than ever to inspire people—to show respect, offer support, and encourage everyone to believe in their own strength,” says Nina Pentek, responsible for the production at Erste Group. “We also want to remind people that no matter how things may seem, they can always find a light within themselves—and that light can make all the difference!”
Mike Nagy, managing director and executive creative director at Jung von Matt DONAU, added, “This is a small story with a big heart. It was important for us to tell the #believeinyourself message in a festive, emotional context — while standing apart from typical seasonal advertising.”
Shot in the breathtaking Atlas Mountains of Morocco by cinematographer Barry Ackroyd, ASC (The Hurt Locker, Detroit, A House of Dynamite), the... Read More
