A group of men playing baseball in the park are disappointed when their game is interrupted by rain until they realize that “beer is falling from the sky!” All the excited men in town are running around, celebrating in the streets. One man runs into a bar and tells everyone to come outside because it is raining beer, but these people look at him distainfully because, as the narrator explains “maybe your light beer should taste more like beer.” The Miller emblem appears over a bottle of Miller lite.
Credits
Agency: Y & R | Chicago Mark Figliulo, executive creative director; Dave Loew, creative director; Ken Erke, copywriter; Sonya Grewal, art director; Matt Bijarchi, director of broadcast production; David Fisher, producer; Mike Gorz, associate producer. Production Company: harvest Baker Smith, director; Emmanuel Lubezki, DP; Bonnie Goldfarb, executive producer; Lesley Chilcott, producer. Shot on location in Los Angeles and on the backlot at Universal Studios, Universal City, Los Angeles. Editorial: Spot Welders Inc. Eric Zumbrunnen, editor; David Glean, executive producer. Postproduction: Company 3 Los Angeles,Sea Level Visual Effects Stefan Sonnenfeld, colorist; Missy Papageorge, producer.,Brian Buongiorno, visual effects supervisor; Jim Bohn, Fire artist; Eric Bruno, Fire assistant; Romi Laine, producer. Music: Human Composers/sound designers Gareth Williams, Andy Bloch, Morgan Visconti, Lindsay Jehan, Sloan Alexander, John Connolly; Marc Altshuler, executive producer. Audio
Caviar Director Alex Cook Does Heavy Lifting In Short Film For Onyx
A young woman pursues her dreams of Olympic weightlifting greatness through personal and painful struggles, ultimately reaching a national stage in this inspiring short film “Every Rep,” directed by Alex Cook and produced by Caviar and Radiance.
The film opens with a young girl watching an Olympic weightlifting competition over breakfast. Entranced and immediately hooked, she takes to her garage to begin training. Cook cuts to the same prospective athlete, now a teenager, still pumping iron in her garage. To prepare for competition, she seeks specialized training and finds a caring coach. Her journey isn’t without hardship, as an early contest is cut short due to a serious injury. The latter half of the film sees the title star undergo physical therapy and recommit to the sport, all the more determined to overcome the odds. The film concludes with the final competition, where Cook portrays the original young girl from the beginning stepping up to the massive weights, demonstrating that the inspired child within us all never truly leaves our side in pursuit of greatness.
Cook noted, “We shot the piece as something of a hybrid doc, commercial, short film for Onyx x USA Weightlifting. We mirrored a real athlete’s journey in the sport, using her personal experience to explore the clash of dreams and effort that many face on the road to national competition.”
Cook assembled a production team over the holiday season of 2024 to film the project, which was put on hold during the January 2025 Los Angeles fires.
“Alex has this rare ability to shape stories with emotional precision while elevating every frame with an incredible sense of craft,” adds Salim El Arja, Executive Producer at Caviar. “What he draws out of non-actors... Read More
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