Christmas is the most magical time of year for baking–a season where kitchens come alive with the scent of spices, the joy of decorating, and the warmth of shared moments. Dr. Oetker is celebrating this spirit with a festive campaign that brings a little joy to homes everywhere, introducing the charming gingerbread character Ginger in a handcrafted stop-motion film, “Ginger’s Christmas,” directed by Tobias Fouracre of Partizan for agency adam&eveDDB London.
The hero film follows Ginger as we explore a fantastical bake world–until reality sets in with some biting comedy. The world created for the piece looks almost edible. The sets were designed around different Dr. Oetker products and recipes, from cake-pop trees to a chocolate-carrot snowman nose. Each detail was meticulously iced and styled to look good enough to eat.
Zoe Nash, sr. creative, adam&eveDDB London, said, “Dr. Oetker gave us the perfect opportunity to build a beautifully designed, misleadingly saccharine world…all in service of subverting the classic Christmas ad. What more could you want other than craft and dark humor?”
Running through December, the campaign will be live across Europe and Canada–spreading festive cheer and reinforcing Dr. Oetker’s role as the joyful heart of holiday baking.
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Credits
Client Dr. August Oetker Nahrungsmittle KG (Dr. Oetker) Agency adam&eveDDB London Ant Nelson, Mike Sutherland, chief creative officers; Amber Casey, Nicola Wood, creative directors; Zoe Nash, Sali Horsey, creatives; Matt Osborne, social creative; Sally Pritchett, Kurt Bailey, Jess Middleton, Carrie Moores, production. Production Company Partizan Studio Tobias Fouracre, director; James Youngs, producer; Duncan Gaman, exec producer; Sandy Liddle, production manager; Claudia Brugnaletti, character design & set dress; Malcolm Hadley, DP; John Bentham, food stylist. Offline Editorial Ben Harrex, offline editor. Online Postproduction 1920 Weronika Holak, 2D supervisor; Adam McHale, Chrys Aldred, Dean Adjeikum, Jamie Stitson, Loredana Gangemi, Matilda Craig, Taylor Webber, 2D artists; Ben Thomas, Caleb Marrett, Charlie Wilson, 3D artists; Gowri Chankar, DMP artist; Kai van Beers, colorist; Heather Brown VFX producer. Music & Sound Design Major Tom Graham Norman, sound engineer; Marina Guy, music producer. Design King Henry Roberto Celantano, designer; Dave Callow artworker.
Cadbury Dairy Milk has unveiled “Homesick,” a spot from London agency VCCP directed by Steve Rogers via Biscuit Filmworks x Revolver in collaboration with VCCP’s global content creation studio Girl&Bear.
The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform “There’s a Glass & a Half in Everyone.”
“Homesick” tells the story of two sisters separated by 6,000 miles. Set against the neon glow of Kuala Lumpur, the film opens with the older sister calling home. After the call ends, she reaches for an envelope--an eagerly awaited piece of home--and discovers a Cadbury Dairy Milk chocolate bar lovingly wrapped inside. There’s just one twist: her younger sister has already eaten a generous portion of it. A tiny alien sticker holds together what remains of the bar, an unmistakable signature of sibling mischief. It’s a small, human moment--tender, funny and instantly relatable--capturing the way even imperfect gestures can mean everything when you’re far from home.
The campaign was created by VCCP creatives Emma Jackson and Aly Lane and aims to reinforce Cadbury’s role as a fabric-of-the-nation brand--one that understands and reflects the emotional connections people share every day. As loneliness rises and feelings of belonging decline, Cadbury believes these small acts of generosity have never been more meaningful or more relevant.
