Beauty spot meets comedy short in the newest COVERGIRL film, Shade for Shade, which promotes COVERGIRL’s Exhibitionist Lipstick line. This two-minute online film from COVERGIRL takes us along for the ride with Issa Rae and her real-life best girlfriends (Megan Lawson, Abenet McMullen, Devin Walker) as the group navigates downtown LA on a night out.
Kim Gehrig of production house Somesuch directed for agency Droga5 New York.
Client COVERGIRL Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Alexander Nowak, executive creative director; Henry Kember, associate creative director; Neil Maclean, sr. art director; Hannah Park, copywriter; Gemma Slack, art director; Jesse Brihn, director of film production; Mike Hasinoff, executive producer; Jake Herman, associate producer; Mike Ladman, music supervisor. Production Somesuch Kim Gehrig, director; Nicky Barnes, exec producer; Saul Germaine, producer; Stuart Winecoff, DP. Editorial Work Editorial Jono Griffith, editor; Erica Thompson, exec producer; Jamie Lynn Perritt, producer; Theo Mercado, assistant editor. Postproduction MPC NY Matthew Loranger, exec producer; Krystle Timm, producer; Alvin Cruz, creative director; Sam Caine, lead Flame artist; Tim Crean, Derina Doorley, Rob Walker, Meggen Burdick, Giulia Barta, Greg Cutler, Lawrence Merrill, Flame team. Telecine Framestore Simon Bourne, colorist; Chris Anthony, sr. color producer; Hannah Oliver, Aaron Batista, production assistants. Music/Songs “Masterpiece”–Clarence Reid; “Go Off”–China Fox; “Dirty Looks”–China Fox; “I Choose You”–FOE; “Hold on Tight”–China Fox; “GPS”–Superfly Ky; “Maximum”–Deux Twins featuring Outlaw the Artist; “I Love You Dancer”–Marc Chantereau; “Shake It Up-Part 1”–Rickey Calloway. Sound Design Barking Owl Kelly Bayett, creative director/exec producer; Ashley Benton, producer; Morgan Johnson, sound designer. Audio Post Heard City Andi Lewis, producer; Dan Flosdorf, Mike Vitacco, mixers.
Stink Studios is launching the latest campaign for disruptive golf brand MANORS, marking a new phase in an ongoing relationship that previously shaped the brand’s evolution and delivered its most effective campaign to date. The new campaign marks the second collaboration on a golf performance wear line between MANORS and Reebok.
Director Dan French of Stink UK now returns to expand the brand’s distinctive world with “The United Kingdom of Golf.” Built around the uniquely British rituals and mishaps of the game, the campaign celebrates everything golfers have to overcome just to play the game, transforming familiar frustrations into surreal absurdity.
Narrated by European Ryder Cup Captain Sam Torrance, golfers battle hurricane-force winds, they disappear into impossibly deep bunkers, become trapped in commuter buses, full gear and all, they search for lost balls amongst flash mobs of sheep, and even get frozen into blocks of ice. Each vignette is rooted in an everyday truth of golfing in the U.K., just escalated ever so slightly. Enduring it is an endearing challenge.
The campaign strategically continues MANORS’ ambition to position golf as a cultural pastime, rather than an exclusive sport for an older audience. By leaning into the shared experiences that unite golfers, they build a richer, more relatable brand world that extends beyond the course.
For French, whose previous work helped establish MANORS’ tone, the latest project deepens a creative language built on craft and cinematic comedy. Inspired by Renaissance composition, documentary photography, and executed with practical in-camera effects, the film balances hyper-real imagery and tactile production design.
“It was an exciting brief to build on the... Read More
