In this initial spot in ESPN’s new “That’s Gonna be on SportsCenter” campaign from Droga5 NY, a football player lamenting a botched play is visited by an other-worldly sportscaster Kenny Mayne, who lets him know that the moment is definitely going to be on SportsCenter. Unfortunately for the player, it will be a part of the Not Top 10 segment, where highlights are celebrated for their infamy, rather than achievement.
Mike Warzin of Arts & Sciences directed the ad, which is entitled “Reflection.” The phrase “That’s Gonna be on SportsCenter” became part of the sports lexicon years ago, as the show became embedded into the fabric of sports culture. “That’s Gonna be on SportsCenter” is a reminder and celebration that there are moments in sports, and then there are "SportsCentermoments."
Credits
Client ESPN – SportsCenter Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Brandon Pierce, group creative director; David Spradlin, art director; Evan Barkoff, copywriter; Mark Yoon, design director; Erin Wilson, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Tricia Lentini Himot, executive producer; Holly Schussler, associate producer. Production Arts & Sciences Mike Warzin, director; Ryley Brown, DP; Marc Marrie, managing director; Ashley Rabin, head of production; Eric Matthew Sedorovitz, line producer; Bailey Reeves, production supervisor. Editorial Exile Edit Katie Turinski, editor; Ling Chua, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bruce, head of production; Gwynne Evans Reid, sr. VFX producer; Dino Tsaousis, Flame/VFX artist. Telecine Company 3 Sofie Borup, sr. colorist; Alexandra Lubrano, producer. Sound Design Wave Studios Aaron Reynolds, sound designer; Vicky Ferraro, exec producer. Audio Post Heard City Philip Loeb, mixer; Gloria Pitagorsky, exec producer.
Each year, over 300,000 volunteers power the American Red Cross, responding to an average of 65,000 disasters nationwide. This holiday season, BBDO New York has launched a poignant American Red Cross campaign to increase donations for disaster relief while spotlighting the critical role volunteers play in their mission.
The centerpiece film in this campaign--"Shelter Mom" directed by Anthony Frattolillo via production company One Free Play--tells the story of a family seeking shelter after a devastating natural disaster.
In a powerful twist, the PSA reveals how dedicated and selfless American Red Cross volunteers really are--in this case a mother separated from her family while helping other families in a time of need. The closing message drives home the call to action: “They’re relying on her. We’re relying on you. Please Donate.”
Given all the recent events, this spot really hits home, especially for certain members of the creative and production team. Director Frattolillo and his family had to evacuate from the California forest fires in 2020 and spent time in a shelter. And BBDO New York creative director Greg Gertsner had to evacuate in 1999 during Hurricane Floyd as overflow from a raging nearby river reached his family home.
