Part of Chase Sapphire’s “Same Planet More World” brand campaign from Droga5 NY, this spot titled “Dip” shows a gent going for a swim but each time he goes underwater, he has a vastly different experience.
Making a cameo appearance in the :30–which was directed by Osar Hudson of Pulse Films–is musician and producer Mark Ronson who as part of the campaign will be involved more significantly in creating excperiences and content with Chase throughout the year.
Client Chase Sapphire Agency Droga5 NY David Droga, creative chairman; Neil Heymann, global chief creative officer; Tim Gordon, Felix Richter, co-chief creative officers, NY; Juliana Cobb, executive creative director; George McQueen, Tom McQueen, associate creative directors; Tobias Lindborg, Jasper Yu, art directors; Felix Karlsson, Danielle Gasbarro, copywriters; Chance Medder, Mark Yoon, design directors; Kenisha Rullan, jr. designer; Dan Pulito, associate design director; Lia Sfiligoj, sr. designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Tricia Lentini Himot, group executive producer, film; Brandon Chen, sr. producer; Andres Riveros, Kenya Agunloye, associate producers, film; Mike Ladman, music supervisor; Cliff Lewis, director of art production; Tasha Cronin, Justin Durazzo, co-directors, interactive production; Jenn Mann, executive producer, interactive; Hannah Ades, producer, interactive; Mike Pignone, communication strategy director. Production Pulse Oscar Hudson, director; Albert Salas, DP, Davud Karbassioun, president of commercials and branded; Hillary Rogers, managing director; Darren Foldes, exec producer; Paul Ure, line producer; Rob Pearson, production designer; Elise Velasco, wardrobe. Editorial Cosmo Street Paul Hardcastle, editor (Cosmo Street/Trim); Maura Woodward, exec producer; Paolo Solarte, sr. producer; Kyle Moriarty, assistant editor. Postproduction/VFX Framestore James Razzall, exec producer/president; Steve Drew, VFX supervisor, shoot supervison, compositing; Matt Pascuzzi, VFX supervisor & compositing; Michael Ralla, shoot supervision; Nick Fraser, Maura Hurley, sr. producers; PJ Stegall, producer; Beau Leion, colorist; Andrew McLintock, telecine producer; Karch Coon, Jose Arauz, Eric Sibley, Nick Tanner, Chris Sonia, Kieran Walsh, Zavier Mojica, Elaina Brillantes, Brianna Reynolds, Bruno de la Calva, Gretchen Capatan, Craig Tozzi, compositing; Ben Walant, Callum McKeveny, matte painting; Jacob Sadowsky, VFX editor. Sound Design & Mix Wave Studios Aaron Reynolds, sound designer/mixer; Vicky Ferraro, exec producer; Eleni Giannopoulos, associate producer.
Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.
Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”
Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.
“Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.
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