Droga5 London turned out this film which introduces Royal Enfield’s new motorcycle, the Himalayan, which was designed for the unpredictability of the Himalayas. Directed by Academy Award winners Martin Desmond Roe and Travon Free, the piece juxtaposes expectation with reality. Adventurers embark on a journey with a plan in mind, but the mountain has a different one. The film features CS Santosh, professional Indian off-road and endurance rider, alongside Jesslina Nayyar, with the music production being lead by Grammy Award winner Lorne Balfe and Dirty Soup.
“We could not have scripted the crazy and unpredictable elements that the mountain threw our way: the altitude sickness, the crazy weather conditions, the landslides, the beauty, but the Royal Enfield Himalayan was always prepped and primed to take on whatever the mountain had in store,” said Shelley Smoler, chief creative officer of Droga5 London.
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Credits
Client Royal Enfield Agency Droga5 London Shelley Smoler, chief creative officer; Matt Hubbard, group creative director; Ed Redgrave, creative director; Pete Giblin, sr. creative; Oscar Gierup, Cameron Turner-Lowe & Conor Hamill, creatives; Damien Le Castrec, chief strategy officer; Stephanie McArdle, head of design; Matteo Alabiso, design director; Anya Landolt, Julia Kuisma & Kateryna Kotikhina, designers; Mike O’Brien & Rob Wicksteed, motion designers; Peter Montgomery, head of production; Tom Falck & James Plaxton, sr. producers; Tim Larke, head of studio. Production Company Dirty Robber Martin Desmond Roe & Travon Free, directors; David Mrkun, DP; Nick Frew, editor; Mickey Meyer, exec producer; Matt Roe, post producer. Local Production Company Angles Unlimited India Kanika Raheja & Sumit Sharma, producers; Ateet Chatta, assistant director; Anuj Singh & Gilbert Mascarenhas, production managers; Chandni Tyagi & Chintan Pandey, production coordinators; Odpal George, location manager; Stamba, location coordinator; Debangshu Roy, sound recordist; Smriti Wadhwa, production designer; Chirag Dhariwal, drone operator; Manpreet Singh, gimbal operator; Shashi Kumar, rig operator. Offline Edit The Quarry Scot Crane & Julian Tranquille, editors; Richard Goodger, assistant editor; Tor Adams, offline producer. Postproduction Electric Studios Ben Honour, exec producer; Geoff Parsons & Sam Tootal, creatives; Tom Bogda, sr. producer. Pavel Ivanov, Domhnall Malone, AFX and AI artists; Kingsley Bailey, edit. Color Grade Electric Colour Connor Coolbear, colorist; Rosie Corbett, producer. Audio Post 750mph Mike Bovill, sr. sound engineer; Olivia Ray, head of production; Carla Thomas, sr. producer. Music Dirty Soup Lorne Balfe, score producer; Kiley Norton, composer; Raife Burchell, music supervisor.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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