Thanks to a crick in his neck caused by a poor mattress, a man believes his wife has left him. That’s because he can’t turn his head to see that she’s alongside him.
But fortunately Mattress Firm comes to the rescue with a comfortable mattress that is the antidote for so-called “Junk Sleep,” a malady that agency Droga5 NY continues to tackle in this ongoing campaign for the client.
Finally, after getting a new mattress from Mattress Firm, the man can turn his neck again and see his wife. While looking at her next to him in bed, the hubby gleefully declares that his wife has returned to him.
Steve Ayson of MJZ directed the campaign spots, including this one titled “Left By Wife.”
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2022-07-31)
Credits
Client Mattress Firm Agency Droga5 NY Scott Bell, chief creative officer; Tara Lawall, executive creative director; George McQueen, Tom McQueen, group creative directors; Jonas Wittenmark, Tobias Carlson, creative directors; Lorne Heller, sr. copywriter; Justin Luu, sr. art director; Juan Camillo Garza, copywriter; Eve Nova, art director; Erin McCarthy, group design director; Andrew Diemer, sr. designer; Jeremy Fox, Gulshan Jaffery, executive producers, film; Adam Vevang, producer, film; Hugh Copeland, associate producer, film; Caroline Fahey, producer, art; Mike Ladman, music supervisor; Harry Roman-Torres, chief brand strategy officer; Tom Haslow, group brand strategy director; Gideon Olshansky, brand strategy director; Raymone Sein, sr. strategist; Justin Schneider, group communications strategy director; Lizzie Manning, communications strategy director; Gabrielle Deckelman, sr. communications strategist; Andy Littlewood, chief knowledge officer. Production Company MJZ Steve Ayson, director; Jeff Cronenweth, DP; Emma Wilcockson, exec producer; Adriana Cabada Mora, line producer; Jason Kisvarday, production designer. Postproduction Second Child Elizabeth Morringello, editor; Karis Konkler, postproduction coordinator. Editorial Exile Grant Surmi, Edward Line, editors; Erin Offenhauser, Tara O’Sullivan, assistant editors; Sasha Hirschfeld, exec producer; LauRenn Reed, lead producer. Telecine Company 3 Tim Masick, Jenny Montgomery, Jaime O’Bradovich, colorists; Kevin Breheny, Nick Krasnic, color producers; Ryan Moncrief, color assistant. VFX/Post Parliament Music Found Objects Jay Wadley, ECD, co-founder & composer; Trevor Gureckis, ECD, co-founder; Ben Marshall, creative director & composer; Adam Weiss, composer; Jennie Armon, exec producer; Nick Chomowicz, lead producer; Katt Matt, Agatha Lee, producers; Lee Cash Chisholm, music coordinator. Audio King Lear Music & Sound Ed Downham, Dugal Macdiarmid, sound design & mix.
Valentine’s Day is all about the celebration of love, but not only the candle-lit, hand-holding, couples-only kind; it’s also for groups of friends, too. Clash of Clans is “clashifying” familiar romantic comedy tropes into heartfelt Clash bromances.
Groups of friends who clan together can drift apart. Life happens, schedules misalign and those who once clashed together leave their clan hanging. This campaign film, created by DAVID New York, shows these players reuniting by reimagining famous romantic scenes. In one scene, a group of friends stands outside a friend’s window with a phone playing iconic sounds from the game, calling out to their bro and pleading with him to come back to the clan. In another, two friends surprise a friend at his door, holding up signs inviting him to return to playing the game together. The next sequence shows in-game characters embodying that same spirit of bromance, by putting aside their rivalries to help each other compete in Clan Wars.
“Rom-coms have always shown us how powerful emotional storytelling can be. For this campaign, we reimagined those classic tropes to celebrate friendship and connection in a way that feels playful, heartfelt, and true to the world of Clash of Clans,” said Andre Toledo, chief creative officer at DAVID New York.
Production was handled by Gravy Films, with Crobin Leo as the director.
