Part of Droga5 NY’s new brand platform, “More Is Made By The Many,” for Hennessy V.S.O.P. cognac, this 30-second film, “Take a Seat,” invites viewers to a shared mindset brought to life with one ever-expansive table, made up of many unique tables.
In a seamless, one-take camera move, we travel through this table to unlock a borderless world, showcasing the magic that comes when people from different walks of life gather around Hennessy V.S.O.P to share, converse and ultimately be made better by one another. The film was directed by the Sportscar trio (Ariel Fish, Lucy Sandler, C Prinz) via production company Florence.
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Credits
Client Hennessy V.S.O.P. Agency Droga5 NY Tim Gordon, Felix Richter, co-chief creative officers; Alexander Nowak, global head of art; Marco Howell, group creative director; Haywood Watkins III, creative director; Mia Rafowitz, copywriter; Cara Cecchini, art director; Albie Eloy, associate design director; Olivia Piazza, designer; Ruben Mercadal, associate director of film production; Roger Moran, sr. producer, film; Hugh Copeland, associate producer, film; Mike Ladman, sr. music supervisor; Brad Nayman, Angela Asistio, music supervisors; Harry Roman-Torres, chief brand strategy officer; Drew Simel, strategy director; Justin Clagette, intercultural context director. Production Company Florence Sportscar, director; Logan Triplett, DP; Jarad Anderson, founder/exec producer; Matt Griffo, exec producer; Sophie Brooks, producer; Brielle Hubert, production designer. Casting Tiffany Casting Editorial Cut+Run Jonnie Scarlett, editor; Chrissy Doughty, assistant editor; Marcia Wigley, head of production. Postproduction The Mill New York Mandy Harris, exec producer; Tanya Ferguson, sr. producer; Chanelle Larios, producer; Antoine Douadi, Keith Sullivan, VFX supervisors/2D lead compositors; Dhruv Shankar, 2D compositor; Nasser Mandavi, Jiin You, Katelyn Veneman, 2D compositors/2D assists; Nick Metcalf, colorist; Arsen Arzumanyan, previz; Eva Kuehlmann, CG lead; Charles Lee, DMP; Andre Vidal Vi Nguyen, finish. (Toolbox: Nuke, Maya) Music Ear Candy “A Kid Named Turbo,” soundtrack. Sound Wave Studios Aaron Reynolds, Chris Afzal, Isaac Matus, sound designers/mixers; Vicky Ferraro, exec producer; Eleni Giannopoulos, producer.
This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.
Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.
“With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”
In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More
