The pandemic has upended nearly every aspect of American life, not least of all voting. From registration deadlines to voting by mail to staying safe at the polls, there are countless questions about voting in this election. And the answers (i.e., the rules) are different for every state.
To help ensure that no one is counted out in this election, Facebook is launching the Voting Information Center, one of the largest-scale voting information initiatives in history. The center will provide millions of users with official information from election authorities and experts, live election updates and personalized reminders, right within the Facebook and Instagram apps, all with the goal of helping 4 million people to register and vote in 2020.
This new campaign, “More Questions. More Answers” from Droga5 NY, aims to not only help people get answers, but also create an energetic, rallying portrait of Americans from all walks of life and ensure their vote is counted. A component of the campaign is this commercial, a fast-paced journey through the voting process, which uses playful cinematography to portray everyday voters in a heroic, empowering light. While there may be questions in this election, there are many more determined Americans who are ready to do what it takes to make sure their voices are heard in 2020, and beyond.
Filmed by directing duo Daniels of production house PRETTYBIRD (the feature Swiss Army Man and the DJ Snake/Lil Jon music video “Turn Down for What”), the centerpiece Facebook spot is a fast-paced, emboldening saga through the voting process—a kind of sports-ad-meets-get-out-the-vote campaign—that uses playful and at times epic cinematography to portray everyday voters in a heroic, empowering light. Because while there may be many questions in this election, there are many more determined Americans who are ready to do what it takes to make sure their voices are heard in 2020.
