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    Droga5 NY, Rainn Wilson Put “Small” Spotlight On Guinea Pig In Kaytee Mockumentary

    By SHOOTUpdated:No Comments3709 Views

    Droga5 NY has launched a campaign for Kaytee, a Central Garden & Pet brand.  The centerpiece of the campaign is this mockumentary called Small in Show featuring celebrity, comedian, and animal enthusiast Rainn Wilson. 

    The film introduces us to Wilson and his pet guinea pig Kenneth. Wilson is entering Kenneth into the Westminster Kennel Club Dog Show–all in an effort to give a bigger stage to small animals.

    As a brand in small pet nutrition and products and an expert in small animals and birds for more than 150 years, 

    Directed by Nick & Charles via production company m ss ng p eces, Kaytee’s five-minute documentary features Wilson meeting a dog show trainer, a dog show stylist and a veterinarian to get his guinea pig in the show. The film closes with Wilson creating his own “Small in Show” competition, the first-ever celebration of small animals and birds.

    Tara Lawall, executive creative director, Droga5 NY, said, “The ‘All for the Small’ platform aims to champion small animals in a relentless and unapologetic way. This idea came from a simple insight that dogs and cats get all the love, but when it comes to small pets, they don’t get the credit they deserve. We wanted to figure out how to give small animals a moment on the big stage and there is no bigger stage for pets than the Westminster Dog Show. Rainn Wilson was the perfect choice to bring this campaign to life, being a proud pet owner of two guinea pigs (as well as a farm filled with rescue animals, including a zonkey).”

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    Credits

    Client Kaytee Agency Droga5 NY Scott Bell, chief creative officer; Tara Lawall, executive creative director; Nicholas Bauman, Bastien Grisolet, creative directors; Blake Morris, sr. copywriter; Josh Harris, Ethan Bennett, sr. art directors; Ted Pedro, art director; Ross Norton, copywriter; Jesse Brihn, co-head of film and content; Ange Ong, sr. film producer; Michael Ladman, sr. music suervisor; Brandy Ricker, Brad Nayman, music supervisors;  Colleen Leddy, chief engagement officer; Kat Rucco, gropu communications strategy director; Emily Steven, Julia Agger, communications strategy directors; Emily Banasynski, sr. communications strategists; Andy Littlewood, chief knowledge officer; Anthony Khaykin, group data strategy director; Caroline May, sr. data strategist; Erik Smith, data strategist; Keir Moreano, group strategy director; Justin Engel, brand strategy director. Production Company m ss ng p eces Nick & Charles, director; Guillermo Navarro, DP; Brian Latt, managing partner; Edward Grann, exec producer; Rebecca Davis, head of production; Julie Lee, line producer; Sarah Kugelmass, production designer. Editorial Work Editorial Anne Perri, editor; Fatos Marishta, assistant editor; Victor Medina, producer; Chris Delarenal, head of production; Alejandra Alarcon, exec producer; Erica Thompson, U.S. managing director. Telecine Company 3 Nick Metcalf, colorist; Julia Paskert, Katie Andrews, color producers. Post/VFX Method Julia Paskert, exec producer; Kristin Engdahl, Jen Doyle, VFX producers; Rob Walker, creative director; Mark Popham, Patrice Langue, Flame artists; Trevor Brashich, assist. Music Music Box Licensing Paul Amos, composer; Will Bangs, creative director. Music Citizen Music Song: “Always Discovering Away” Audio Post/Sound Design Sonic Union Joe O’Connell, sound designer/mix engineer; Dan Arnes, Alex Thiel, assistant engineers; Patrick Sullivan, head of production

    Genre:Mockumentary
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Droga5 NYm ss ng p ecesNick & CharlesRainn Wilson



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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