Register

    Dua Lipa, VCCP, Director Daniel Wolfe “Walk” For O2

    By SHOOTUpdated:No Comments1183 Views

    Virgin Media’s O2 brings back its “Walk Ad” campaign, this time featuring Dua Lipa.

    The new campaign centers around the O2 Priority perk of 48-hour early access to tickets for Lipa at Wembley Stadium on June 20, 2025, exclusively for O2 and Virgin Media broadband customers

    This :60 ad was inspired by Lipa’s creative vision of British beach holidays and follows her and adoring fans as they stroll through scenes of a quintessential British seaside before reaching the stage for her 2025 tour. Set to one of Lipa’s most popular tracks, “Houdini,” the film opens with her reading a book on the beach before striding through a fish ‘n’ chip shop and an arcade, with Easter eggs and references to Lipa’s life and interests peppered throughout for eagle eyed fans to spot. The film also stars her dancers who are featured throughout as extras.

    The campaign centerpiece spot was created by Alice Goodrich and Lara Baxter, with VCCP’s global content creation studio Girl&Bear working with award-winning British director Daniel Wolfe via production company Love Song. Creative digital agency Bernadette helped to bring D/OOH elements of the integrated campaign to life.

    The new campaign is based around the iconic “Walk” ads which follow an artist to the stage. This is the first “Walk” ad in six years, a platform which launched 15 years ago and has previously featured Ed Sheeran, Beyoncé, Coldplay, Lady Gaga and the Foo Fighters, among other notable music acts.

    Simon Connor, creative director at VCCP, added: “The O2 ‘Walk Ad’ is back with a bang. Not only is Dua Lipa one of the world’s biggest artists–fresh from headlining the Pyramid stage at Glastonbury–she’s one of our own. So what better way to celebrate her upcoming U.K. tour than bringing a glimmer of the Great British Seaside to it, complete with Mr Whippy, Pearly Kings, a chippy and an arcade. It’s showtime.”

    Priority is O2’s customer rewards program offering exclusive benefits, including early access to events via Priority Tickets. In 2023, members purchased a record 1.4 million tickets for over 6,000 shows and 2,000 artists at 300+ U.K. venues.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2024-07-10)
    Credits

    Client Virgin Media O2 Agency VCCP Simon Connor, creative director; Alice Goodrich, Lara Baxter, creatives; Carly Parris, sr. TV producer; Pip Seymour-Judd, creative producer; Gilles Bestley, design director; Oli Usova, Simon Bostock & Claire Ashfield, digital designers; Ben Evans, Adam Sears, James Lucking-Pham & Filipe Birck, additional creative. Production Company Love Song Daniel Wolfe, director; Cordelia Hardy, 1st AD; Harry Wheeler, DP; Rick Woollard, Steadicam operator; Arthur De Borman, production designer; Shirley O’Connor, exec producer; Malachy McAnenny, producer. Editorial Trim Editing Anders Mills, editor; Nanako Kawasaki, editor’s assistant; Noreen Khan, exec producer. Postproduction Stray London. Misha Stanford-Harris, exec producer & post producer;  Dan Williams, post supervisor, VFX supervisor, creative director; Simon Bourne, colorist; Ben East, lead compositor & online; Giacomo Verri, compositor. Design & Artwork Girl&Bear Clary Vikstrom, Leila Amin, Rob Churcher, design; James Perry, Toby Kadir, artwork. Audio Post Factory Sound Anthony Morre, Jack Hallett, sound engineering; Beth Massey, producer. Photography ITV Archive footage Elizabeth Miranda, photographer; Stanley’s Post, Michael Drummond, retouch.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Daniel WolfeDua LipaVCCP



    The Hudson Dusters Direct New Jersey Holiday Film For RWJBarnabas Health From Agency StrawberryFrog

    Monday, December 8, 2025

    This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.

    Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.

    “With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”

    In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More

    MySHOOT Profiles


    Add A Comment