Fan support can make England’s rugby players feel like giants. In fact, they become giants right before our eyes in this 02 spot featuring hand-drawn animation enhanced by subtle CG techniques.
They grow to the size of buildings, an intimidating sight for their opponents. 02 is an official sponsor of the England Rugby Team.
Elliot Dear directed this two-minute centerpiece film of the campaign via production company Blinkink for agency VCCP.
Client O2 Agency VCCP Johnny Parker, Chris Birch, creative directors; Tom Houser, Christopher Keatinge, creatives; Ben Honour, producer Production Blinkink Elliot Dear, director James Stevenson Bretton, Bart Yates, exec producers; Benjamin Lole, producer; Hugo Donkin, production manager and editor; Emily Lay, digital & print assets producer; Michael Schlingmann, supervising animator & storyboard artist; Simon Cartwright, additional storyboarding; Chase Standley, character design, Cecile Le Carre; Stephen McNally, additional design, artworking & CG layouts; Julien De Man, lead background designer & concept artist; Nicolas Loudot, Michael Shorten, Rafael Martin Coronel, background artists; Slaven Reese, Aya Suzuki, Freya Hotson, Philipo Vallentin, key animators; Johannes Sambs, lead CG and layout artist. Clean Up & Inbetweening Premise Entertainment Dominic Carola, head of production; Janelle Bell-Martin, head of clean up. Post ETC Houman, color grade. Music Major Tom, music supervisor; Theo Vidgen, score composer. Audio Factory
The Most Interesting Man in the World has rediscovered his most interesting self--and as a result, the beloved Dos Equis spokesman and his tongue-in-cheek sense of humor have returned as LePub NY rolls out a campaign which includes this hero spot set to debut on the College Football Championship Game on Monday, January 19. Actually the Most Interesting Man is back due to popular demand. The star of the “Stay Thirsty” campaign which became a cultural phenomenon rode off into the sunset in 2016. Now, 10 years later he’s back--as explained by Alison Payne, chief marketing officer, Heineken USA. “We knew the public thirst was massive: Our research found that 83% of people exposed to the original campaign wanted to see it return, and the old ads drove an incredible 97th percentile brand recall in recent testing,” said Payne. “While this campaign has been off the air for nearly a decade, the love for The Most Interesting Man in the World never faded. That’s why we’re relaunching the ‘Stay Thirsty’ campaign to drive excitement among fans and inspire a new generation to be bold, be curious, and stay thirsty for new adventures because an interesting life is full of stories, ones that you will want to tell your friends about over a beer--preferably Dos Equis of course.” Ivan Zacharias of production house SMUGGLER directed the spot, which opens up opportunities across varied marketing fronts, some of which were explored in a teaser campaign in which our protagonist is the Least Most Interesting Man before his memory is jogged--by a bottle of Dos Equis-- as to who he really is. Among the teaser premises is one in which our hero is mired in the mundane, picking plain yogurt as his favorite. Jim Curtis, chief creative officer at LePub New York, said,... Read More
