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    Energy BBDO, Director Jakob Ström Make “Real Friend Request” For Extra Gum 

    By SHOOTUpdated:No Comments13281 Views

    Directed by Jakob Ström for Energy BBDO, this ad opens on Celia, a 14-year old girl chewing gum and scrolling through her phone. The older sister, Lena, is filming herself learning a dance and tries to ask Celia for a piece of EXTRA® gum but, her gestures go unnoticed. Later, Lena grabs a pen and writes: NEW FRIEND: LENA [ ] CONFIRM [ ] DENY on an EXTRA® wrapper. Celia then looks up at her, smiles and puts down her phone reminding us that sometimes the smallest gestures can be the most refreshing.

    Titled “Real Friend Request,” the spot is running across multiple platforms and channels, including television and full episode players such as Hulu, Roku and Amazon Fire TV. The :30 is also available on YouTube.

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    Credits

    Client Mars Wrigley/Extra Gum Agency Energy BBDO Joss Gross, Pedro Perez, co-chief creative officers; Kenny Blumenschein, executive creative director; Elaine Kalvelage, Cassidy Buzin, associate creative director; John Pratt, head of integrated production; Annie Burger, producer; Dan Kuypers, executive directo rof music; Karolina Barej, music business coordinator. Production Company Drama Svecia (Stockholm) Jakob Ström, director; Mikael Flodeell, producer. Editorial Flare Chicago Casey Cobler, editor; Geoff Cronin, assistant editor; Jenny McDonald, exec producer; Allison Hemingway, associate design producer; Steven Aguilar, sr. audio engineer; Jason Kerman, finish artist. Color Nice Shoes Ron Sudul, colorist; Serena Bove, producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Energy BBDOJakob Ström



    Harold Einstein Directs Something Concrete–and Comedic–For Wonderful Pistachios

    Friday, June 13, 2025

    In this Wonderful Pistachios spot, a hungry office worker has gone to an extreme measure to keep from snacking on unhealthy food. She’s literally encased both of her hands in cement. However, the best laid plans fall by the wayside when a co-worker tells her of the healthy, satisfying snack of Wonderful Pistachios.

    Harold Einstein of production company dummy directed “Cement Hands” for Wonderful Agency.

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