Epoch Films has produced a series of three dry-humored ads for the mobile banking platform Current. Each film delivers on the promise of Current’s mission: moving you forward, never holding you back. Director Matt Swanson cleverly illustrates this point in a myriad of ways with increasing absurdity and quick delivery.
Swanson uses playful commentary, deadpan delivery, and visual gags to poke fun at the outdated practices still in play at traditional banks. This spot titled “Hacks” shows two chefs remarking on the nonsensical brutality of credit fees while pulverizing meat and chopping up food.
Credits
Client Current Stuart Sopp, founder, CEO; Adam Hadi, VP, marketing; Steve Peck, head of brand creative; Kinda Loughran, sr. copywriter; Cyrus Coulter, creative director; Niki Polyocan, executive producer; Vincent Fileccia, sr. designer; Michael Hastings-Black, brand strategist. Production Company Epoch Films Matt Swanson, director; Melissa Culligan, exec producer; Ritu Paramesh, producer; Damian Acevedo, DP; Oscar Almengor, 1st AD; Maria Fernanda Contreras, production designer. Casting Good People Casting Production Services Company Flo Films Susan Neill, exec producer. Color Grade Rare Medium TV Ayumi Ashely, colorist; Heath Raymond, exec producer. Editorial & Finishing Mackcut Mike Leuis, editor; Cam Pazol, assistant editor; Dylan Anderson, producer; Gina Pagano, exec producer; Joe Miller, Flame artist; Sam Shaffer, mixer.
Tom Tagholm of Various Films directed this moving piece for the U.K.’s Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK.
Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care.
It’s a special career for people who might not have previously considered the role. It’s about a fulfilling job that fulfills lives. There’s a shared, reciprocal energy that emerges from working together in this way.
Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life.
And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isn’t sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking.
The... Read More
