Epoch Films has produced a series of three dry-humored ads for the mobile banking platform Current. Each film delivers on the promise of Current’s mission: moving you forward, never holding you back. Director Matt Swanson cleverly illustrates this point in a myriad of ways with increasing absurdity and quick delivery.
Swanson uses playful commentary, deadpan delivery, and visual gags to poke fun at the outdated practices still in play at traditional banks. This spot titled “Hacks” shows two chefs remarking on the nonsensical brutality of credit fees while pulverizing meat and chopping up food.
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Credits
Client Current Stuart Sopp, founder, CEO; Adam Hadi, VP, marketing; Steve Peck, head of brand creative; Kinda Loughran, sr. copywriter; Cyrus Coulter, creative director; Niki Polyocan, executive producer; Vincent Fileccia, sr. designer; Michael Hastings-Black, brand strategist. Production Company Epoch Films Matt Swanson, director; Melissa Culligan, exec producer; Ritu Paramesh, producer; Damian Acevedo, DP; Oscar Almengor, 1st AD; Maria Fernanda Contreras, production designer. Casting Good People Casting Production Services Company Flo Films Susan Neill, exec producer. Color Grade Rare Medium TV Ayumi Ashely, colorist; Heath Raymond, exec producer. Editorial & Finishing Mackcut Mike Leuis, editor; Cam Pazol, assistant editor; Dylan Anderson, producer; Gina Pagano, exec producer; Joe Miller, Flame artist; Sam Shaffer, mixer.
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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