Lance Acord of Park Pictures directed this spot which shows South Africa’s political prisoners playing soccer on penitentiary grounds during the time of apartheid. These are the same men who now govern South Africa and are inviting the world to enjoy the same game with them at the 2010 World Cup. Agency is Wieden+Kennedy Worldwide.
Credits
Agency: Wieden + Kennedy, Inc. Stuart Jennings, creative director; Nick Sonderup, copywriter; Nick Setounski, producer. Production Company: Park Pictures,Film Planet Lance Acord, director/DP; Jackie Kelman Bisbee, exec producer; Mary Ann Marino, supervising producer; Dinah Rodriguez, Caroline Kousidonis, producers.,Production services.
Karin Stuckenschmidt, exec producer; Florencia Ciampi, line producer; Guillermo Rosic, production manager; Victoria Murphy, production coordinator. Editorial: The Whitehouse Russell Icke, Mark Langley, editors; Ethan Mitchell, assistant editor; Melanie Klein, editorial producer. Visual Effects: Carbon VFX Kieran Walsh, creative director/Flame; Frank Devlin, VFX exec producer.
TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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