This spot directed by Evan Silver through agency Viacom Velocity, which also handled the production, introduces us to Jessica who knows how to put on a good meeting, replete with such fine touches as Pizza Hut pizza, a DJ, and even adorable puppies. She is an "out-doer," exceeding expectations in everything she takes on.
Titled “Puppies,” the :30 underscores the declaration that “No one out-pizzas the Hut.”
Silver (who’s on the roster of production house Gifted Youth) collaborated on the spot with DP Benn Martenson, among others.
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Credits
Client Pizza Hut Agency/Production Viacom Velocity Evan Silver, director; Benn Martenson, DP; Niels Schuurmans, EVP, chief creative officer; Chris Carlson, SVP, creative; Ken Saji, VP, creative director; Zac Coe, copywriter; Deb Reichman, executive producer; Jeff Woodton, production management director; Ashlee Alves, production manager; Chris Zimmer, line producer; Tommy Shull, editor; Luigi Romano, assistant editor; Ellie Miltner, project management director; Ayla Nucum, designer; Rob Cerrato, York Capistrano, motion graphics; Meredith Kohlbecker, integrated marketing director; Carly McElroy, Stacy Katz, integrated marketing managers. Audio Plush NYC Eddie Cooper, sound. Color Nutmeg Gary Scarpulla, colorist. Media Agency Optimedia
International healthcare company Bupa has launched “Health Stories,” a global campaign aimed at breaking down the barriers that prevent people from talking about their health.
The reluctance of people to open up about health is a global issue across countries, cultures and socio-demographic groups. But speaking up about health concerns can help people access medical and emotional support earlier, reduce feelings of stress and isolation, and can lead to improved outcomes.
Developed in partnership with creative agency Redwood@AMV, the campaign invited six people on their own unique health journeys to share the moment they first opened up about their condition.
The campaign offers intimate insights into life-affirming stories of personal courage, resilience and triumph, exploring how talking about physical and mental health can have transformative long-term positive effects. These include navigating chronic conditions like Crohn’s disease and endometriosis, living with ADHD or limb difference, and surviving cancer--alongside a powerful account from Black Ferns international rugby player Ruby Tui on mental health.
The launch comes as new research from Bupa reveals that 82% of people believe that talking about health experiences can support physical and mental health. Despite this, nearly one in two people (49%) say they have avoided addressing a health concern. Of those, over a third (39%) did so because they didn’t think it was serious, or were unsure if they needed a healthcare professional, and a quarter (24%) due to embarrassment or stigma.
Shot by documentary filmmaker Dorothy Allen-Pickard, the aim of the films--including this two-minute piece--is to drive awareness and spark new conversations about health around the... Read More
