This spot focuses on a lone traveler whose adventure unfolds to the tune of an “All By Myself” parody (with Shindig Music + Sound serving as music/sound design house). Directed by Anthony Mandler of Arts & Sciences, the commercial depicts a traveler having a dismal time until she finds another woman who’s the personification of Expedia.
The new-found friend turns out to be a great companion, upgrading her accommodations, helping the traveler feel connected to the city she’s visiting, and making all the snafus of the past a distant memory.
Anthony Mandler of Arts & Sciences directed this ad, titled “All By Myself” for agencies Team One in L.A. and Saatchi & Saatchi London.
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Credits
Client Expedia Agency Team One, Los Angeles, Saatchi & Saatchi, London Chris Graves, chief creative officer; Dan Triechel, Fabio Costa, executive creative directors; Amina Halim, Davide Vismara, creative directors; Joshuah Harms, art director; Andrew Crawford, copywriter; Sam Walsh, Rebecca Williams, heads of production; Jenny Valladares, sr. producer; Emily Wold, associate producer; Neil Cleary, music supervisor. Production Arts & Sciences, London Anthony Mandler, director; Autumn Durald Arkapaw, DP; Marc Marrie, EP, managing director; Mal Ward, managing director/partner; James Bland, exec producer (London); Christa Skotland, head of production; Pete Vitale, producer; Brian Branstetter, production designer. VFX/Post Framestore, Los Angeles Carla Attansio, head of production; Peter King, VFX exec producer; James Rogers, creative director. Editorial Whitehouse Post, London Sam Gunn, editor; Antonia Porter, sr. producer. Color Company 3 NY Tom Poole, colorist; Alexandra Lubrano, producer. Music/Sound Shindig Music + Sound, Playa del Rey, Calif. Scott Glenn, creative director/partner; Austin Shupe, composer/arranger; Caroline Hudson, head of production; Daniel Hart, sound designer/partner; Debbi Landon, EP/partner. Song: “All By Myself” parody. Audio Post Lime Studios, Santa Monica, Calif. Joel Waters, mixer; Susie Boyajan, exec producer. Talent Rashida Jones
This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.
Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.
“With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”
In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More
