Eyes are the window to the soul. And when you lock gazes with the magnificent wildlife at the San Diego Zoo Safari Park, you’ll see them through a whole new perspective. And the more you see them, the more you can’t see the world without them. This is the essence of the new campaign by David&Goliath (D&G) for San Diego Zoo Wildlife Alliance, “See Conservation From a New Perspective,” inviting you to an immersive experience unlike any traditional zoo. At the Safari Park, visitors are transported to an expansive savanna habitat where they’ll ride aboard a safari truck and journey across hundreds of acres of numerous wildlife species as they roam together as if in the wild.
Emmy Award-winning, National Geographic filmmaker/director/photographer Justin Bastien brings you face-to-face with these wildlife animals in their natural habitat, stunningly captured in this :30 hero film titled “Eye to Eye” from production company Spinach. The campaign’s striking imagery reflects the eyes of a giraffe, a zebra, a cheetah, and a rhino as they gaze at visitors in awe of their beauty, and the eyes of the visitors mesmerized by the up close and personal experience of these gorgeous animals in the wild. The campaign illustrates the connection that is forged between humans and these endangered species, reminding us that each visit supports worldwide conservation–because seeing them is helping to save them.
“‘See Conservation From a New Perspective’ gives people eye-to-eye connection with the unique creatures of the Safari Park,” said Ben Purcell, chief creative officer at D&G. “You have to experience it to understand how special it is. So, we urge people to experience the Safari Park for themselves to see how your visit has a positive impact.”
