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    Fallon, Director Rami Hachache Team On Musical Salute To Fixed Toilet For Frontdoor

    By SHOOTUpdated:No Comments3556 Views

    Frontdoor, a provider of home service plans, is launching an app for home repair and maintenance. Enabled by its proprietary Streem video technology, Frontdoor will now empower homeowners to tackle their home repair and maintenance tasks by connecting them with a pre-qualified expert via video chat who can help diagnose and solve problems in real-time. Frontdoor will also offer homeowners a range of other benefits, including DIY tips, maintenance reminders, exclusive discounts on appliances and systems, and more. The Frontdoor app has membership plans for every homeowner, including a free plan with no commitment, and will be available for download through the Apple App Store and Google Play in mid-April. 

    An interesting leadership and team story is also connected to this brand and campaign launch. Frontdoor CEO and chairman Bill Cobb came out of retirement in June 2022 to lead Frontdoor’s digital transformation. Cobb was previously the CEO of H&R Block and eBay North America. He’s joined by CMO Kathy Collins, formerly CMO at H&R Block and Massage Envy. This reunion of leaders marks a reunion of their agencies as well. Chemistry and Fallon are teaming up once again to lead the Frontdoor brand forward–the two agencies worked with Cobb and Collins while they were at H&R Block and Collins at Massage Envy. 

    Fallon is handling the Frontdoor brand strategy and select creative duties with this initial TV musical spot, “We Fixed This Toilet,” directed by Rami Hachache of production house PRETTYBIRD. 

    Chemistry is leading app UX and design, website development, digital display creative, social media efforts, all paid media efforts, and PR duties. 

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    Credits

    Client Frontdoor Agency Fallon Leslie Shaffer, co-chief creative officer; Melissa Hoke, Emily Swenson, creative directors; Jamie Rome, copywriter; Veronica Kraus, art director; Rob Lee, executive producer; Alex Roundtree, producer; Erin Tait, Savanah Brihn, group strategy directors. Production PRETTYBIRD Rami Hachache, director; Suzanne Hargrove, VP/exec producer; Rika Osenberg, head of production; Leslie Vaughn, producer. Editorial Union Editorial Justin Quagliata, editor; Melissa Lubin, exec producer. Music Tiny Lion, Jonathan Fuller, Andrew Everding VFX Harbor Molly Intersimone, VFX lead/supervisor; Casey Swircz, exec producer.

    Genre:Musical
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:ChemistryFallonPRETTYBIRDRami Hachache



    Director Peter Thwaites and Goodby Silverstein & Partners Bring Robovac Into The Family For Xfinity

    Monday, April 20, 2026

    Produced by The Corner Shop and directed by Peter Thwaites for Goodby Silverstein & Partners, Xfinity’s latest campaign includes this spot which introduces an unexpected member of the family, a Robovac. The :60 unfolds from the robotic vacuum cleaner’s point of view, gliding across hardwood floors and tracing the edges of a busy home. All around the household, family members are locked into their own screens--mom on a work call, daughter deep in reality TV, the boys absorbed in gaming. Even the dog keeps its distance, tucked under the table.

    When dad calls out “movie night,” no one responds. That changes when he opens the Xfinity app and hits “Pause Kids’ Devices.” Instantly, the kids come running.

    The family gathers on the couch, snacks in hand. The Robovac is right there with them. Spooked by a scary moment, the Robovac ducks under the couch before the youngest coaxes it back out with a kernel of popcorn.

    The voiceover lands the idea: “Wi Fi so smart, it brings the whole family together. Xfinity, Imagine That.”

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