The meteorological phenomenon of a polar vortex fills the screen against a frigid snowscape. Turns out the vortex has been created by something man made–the power of a Jeep Wrangler motoring about in a constant circle. Visual effects house was Zoic Studios, Los Angeles and Vancouver, B.C.
CreditsVisual Effects/Animation: Zoic Studios, L.A. and Vancouver, B.C. Chris Jones, executive creative director; Ian Unterreiner, Matt Thunell, exec producers; Georgina Poushkine, sr. producer; Steve Melchiorre, sr. producer and production Vancouver BC; Ryan Burcham, producer; Anna Chang, post supervisor; Ryan McDougal, VFX supervisor/VFX on-set supervisor; Dmitri Gueer, sr. editor; Dave Stern, lead Flame; Bill Spradlin, 3D supervisor; Wes Kandel, art director; Echo Liu, production BC; Mike Rhone, Darryl Pfeil, Wayne Hollingsworth, dynamics dept; Nick Hiatt, matte painting; Kyung Park, look development/lighting; Dan Kruse, Christina Murguia, Jake Long, lighting; Julie Jang, Fumi Mashimo, Michael Miller, Daniel Rashcko, Feli Digiorgio, compositing; David Windhorst, Steve Kazun, camera dept. (Toolbox: Flame, Maya, Nuke, Houdini) Agency: Doner Partners, Detroit Production: Bandito Brothers, Los Angeles Loni Peristere, director
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More