Jim Jenkins of O Positive directed this spot which is the ultimate in star athletes making amends, the most notable case being Mike Tyson returning to Evander Holyfield the piece of ear that he bit off in the ring. Agency is BBDO New York.
CreditsClient Foot Locker. Agency BBDO New York. David Lubars, chief creative officer; Chris Beresford-Hill, Dan Lucey, senior creative directors; Alex Taylor, creative director/copywriter; Jason Stefanik, creative director/art director; Tricia Lentini, senior content producer; Melissa Chester, executive music producer. Production Company O Positive, bicoastal/international. Jim Jenkins, director; Ramsey Nickell, DP; Ralph Laucella, executive producer; Marc Grill, executive producer/line producer. Shot on location in New York City and Hattiesburg, Mississippi. Editorial Mackenzie Cutler, New York. Ian Mackenzie, editor; Nick Divers, assistant editor. Post Schmigital (Mackenize Cutler’s in-house conform studio), New York. Music SOUTH Music & Sound Design, Santa Monica, Calif. Dan Pritikin, head of production; Jon Darling, creative director/composer; Todd Schnitzer, composer. Audio Heard City, New York. Keith Reynaud, mixer. Performers Mike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre and Craig Sager.
CarMax, The Martin Agency, Director Ulf Johansson Take Us To Car Dealership Run By Beetlejuice
CarMax, the used car retailer known for promoting “the way car buying should be,” understands that sometimes the best way to appreciate doing things the right way is by showcasing the wrong way. In collaboration with the Beetlejuice Beetlejuice team--which is elated given that the movie topped this weekend’s North American box office--CarMax is taking a playful approach to show what car buying shouldn’t be. Showing a family’s nightmarish car-buying experience by turning a character from the movie into possibly the most devious car salesman ever, the campaign, titled “BeetleMax: The Way Car Buying Shouldn’t Be,” humorously illustrates what to avoid when purchasing a car, highlighting CarMax’s commitment to providing a trustworthy and enjoyable car-buying experience for the whole family.
The campaign, concepted by The Martin Agency and directed by Ulf Johansson via Smith and Jones Films--includes this hero spot depicting a car dealership, Beetlemax, run by Beetlejuice himself.
“Beetlejuice is among Warner Bros. most beloved franchises and continues to be sought out by audiences of all ages. Theatrical partnerships with brands like CarMax and their BeetleMax campaign are exciting because they allow us to extend the cinematic world for moviegoers and offer an enhanced entertainment experience. We are thrilled to be partnering with CarMax in such an innovative and immersive way for Beetlejuice, Beetlejuice,” said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures.
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