Part of Apple’s “Great Ideas Start Here” creative platform, this film--directed by Francois Rousselet via production company Division Global for agency TBWA\Media Arts Lab--celebrates the creative process behind doing your best work with the help of the MacBook Pro featuring the all-new M5 Pro and M5 Max, bringing game-changing performance and AI capabilities to the world’s best pro laptop. With an original jazz score by Grammy-winning composer Antonio Sánchez, the film--titled “The Best Performance Yet”--uses music to explore the rhythms of work and the joys of finding your flow. In the film, the familiar clicks and taps of work are replaced with musical notes. As each professional jams on their new MacBook Pro, their “instrument” is added to the orchestra. M5 Pro and M5 Max deliver up to 4x AI performance compared to the previous generation, and up to 8x AI performance compared to M1 models. The film culminates with a powerful musical crescendo--commending its best performance yet. Read More