For the first time, an automaker has partnered with Google Maps to use its new Street View camera to capture more than 5,900 miles of the TransAmerica Trail. Wieden+Kennedy New York helped bring Ford and Google Maps together to make the TransAmerica Trail, America’s longest off road route, accessible to everyone. The full trail is now available on Google Street View.
This effort is part of Ford’s “Ready Set Ford” global platform, which launched last month and introduced a fresh new look for the brand. The platform shifts the focus from the vehicles Ford makes to the lifestyles it serves.
Ford’s goal with this partnership is to support adventure drivers at every level. The TransAmerica Trail is a legendary experience for off roaders, and by partnering with Google Maps, Ford is making it accessible to anyone who wants to explore. Whether you’re an experienced off roader or just starting out, the aim is to help drivers feel confident taking on the trail.
Along with mapping the entire route, W+K NY created this film–directed by Nick Sokoloff of Farm League–which highlights the journey.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2025-10-31)
Credits
Client Ford Agency Wieden+Kennedy (W+K) New York Stuart Jennings, Matt Mulvey, global executive creative directors; Jake Thompson, Alex McClelland-Rennie, creative directors; Cara Hanson, copywriter; Madi Ko, Chris Luu, art directors; Henry Jinings, design lead; Brandon Ong-sy, Malithi Gunawardena, designers; Marieme Sall, producer; Alix Toothman, global executive strategy director; Alex Danks, brand strategy director, U.S. lead; Joe Bae, sr. brand strategist; Blake Harmon & Reese Boyd, Mike Nesi, Zachary Anderson, creative services producers. Production Farm League, Nick Sokoloff, director; Tim Lynch, Michael Pizzo, exec producers; David Burden, producer; Mason Prendergast, Perry Gershkow, Caleb Hawkins, DPs; Teddy Banker, photographer. Editorial Joint NY Matthew Burke, sr. editor; Spencer Cohen, socials editor; Elaine Green, assistant editor; Charles Nickles, post producer; Liz Regan, supervising producer; Michelle Carman, exec producer; Ben Vaughn, Tina Wyatt, Alexandra Kenny, content managers, Lil Joint. VFX Shepherd VFX Cara Lehr, managing director; Julia Paskert, exec producer; Gwenn Hardouin, VFX producer; Andrew Granelli, lead Flame artist; Yoshiko Harita, Mandy Sorenson, Nathan Hurlburt, Tim Moore, Aaron Neitz, Jacob Goldberg, Austin Lewis, Wayland Vida, Flame support. Telecine Rare Medium Nick Metcalf, colorist; Heath Raymond, exec producer; Lucy Gatanis, producer; Rachel Kong, Sam Ommen, Alex Frankland, color assistants. Sound Design & Mix David Papa, sound design & mix engineer; Justine Cortale, Gina Petrarka, producers; Graham Carpenter, assistant engineer. Music Glass Slipper Music Song Title “Stone Fox Chase”; Area Code 615, artist. Car Prep True Vehicle Solutions Chris Dwyer, owner & founder.
“The Clasteroid,” a new campaign for the super popular video game Clash of Clans (Supercell), has been rolled out by agency DAVID New York.
The campaign includes this film directed by Dave Green via production company Gifted Youth. The piece reports that 2007 FT3--a real asteroid that once threatened Earth but inexplicably disappeared in 2007, has reappeared and is headed straight towards players’ villages in the video game.
Here’s the real reason 20007 FT3 initially went missing. Back in ‘07, Hank Green and a fellow scientist saved our world by digitizing the meteor and sending it to the world of Clash of Clans instead--with dire consequences once it hits now, some 18 years later. Though Green now lives as a popular science communicator on YouTube and TikTok, it now falls to him to make up for his decision by sending the new Meteorite Hammer into the game, kicking off Hammer Jam. Every year Clash of Clans players look forward to Hammer Jam. But this time, it’s a matter of life and death--and somehow avoiding the the destruction which a meteor can bring.
André Toledo, chief creative officer, DAVID New York, said, “In Clash of Clans, the stakes are always high. But for this year’s Hammer Jam, we wanted to amp that up higher than ever with an event that threatens the world of Clash as we know it. Together with our Supercell partners and science communicator Hank Green, we built a conspiracy around a real meteor to create real stakes and launched it into the game with a short film that’s an homage to ‘80s and ‘90s’ sci-fi flicks. Now, it’s up to the fans to save their village from destruction.”
