For the first time, an automaker has partnered with Google Maps to use its new Street View camera to capture more than 5,900 miles of the TransAmerica Trail. Wieden+Kennedy New York helped bring Ford and Google Maps together to make the TransAmerica Trail, America’s longest off road route, accessible to everyone. The full trail is now available on Google Street View.
This effort is part of Ford’s “Ready Set Ford” global platform, which launched last month and introduced a fresh new look for the brand. The platform shifts the focus from the vehicles Ford makes to the lifestyles it serves.
Ford’s goal with this partnership is to support adventure drivers at every level. The TransAmerica Trail is a legendary experience for off roaders, and by partnering with Google Maps, Ford is making it accessible to anyone who wants to explore. Whether you’re an experienced off roader or just starting out, the aim is to help drivers feel confident taking on the trail.
Along with mapping the entire route, W+K NY created this film–directed by Nick Sokoloff of Farm League–which highlights the journey.
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Credits
Client Ford Agency Wieden+Kennedy (W+K) New York Stuart Jennings, Matt Mulvey, global executive creative directors; Jake Thompson, Alex McClelland-Rennie, creative directors; Cara Hanson, copywriter; Madi Ko, Chris Luu, art directors; Henry Jinings, design lead; Brandon Ong-sy, Malithi Gunawardena, designers; Marieme Sall, producer; Alix Toothman, global executive strategy director; Alex Danks, brand strategy director, U.S. lead; Joe Bae, sr. brand strategist; Blake Harmon & Reese Boyd, Mike Nesi, Zachary Anderson, creative services producers. Production Farm League, Nick Sokoloff, director; Tim Lynch, Michael Pizzo, exec producers; David Burden, producer; Mason Prendergast, Perry Gershkow, Caleb Hawkins, DPs; Teddy Banker, photographer. Editorial Joint NY Matthew Burke, sr. editor; Spencer Cohen, socials editor; Elaine Green, assistant editor; Charles Nickles, post producer; Liz Regan, supervising producer; Michelle Carman, exec producer; Ben Vaughn, Tina Wyatt, Alexandra Kenny, content managers, Lil Joint. VFX Shepherd VFX Cara Lehr, managing director; Julia Paskert, exec producer; Gwenn Hardouin, VFX producer; Andrew Granelli, lead Flame artist; Yoshiko Harita, Mandy Sorenson, Nathan Hurlburt, Tim Moore, Aaron Neitz, Jacob Goldberg, Austin Lewis, Wayland Vida, Flame support. Telecine Rare Medium Nick Metcalf, colorist; Heath Raymond, exec producer; Lucy Gatanis, producer; Rachel Kong, Sam Ommen, Alex Frankland, color assistants. Sound Design & Mix David Papa, sound design & mix engineer; Justine Cortale, Gina Petrarka, producers; Graham Carpenter, assistant engineer. Music Glass Slipper Music Song Title “Stone Fox Chase”; Area Code 615, artist. Car Prep True Vehicle Solutions Chris Dwyer, owner & founder.
Heineken® is bringing a new approach to fan connection this summer. Whether it be music, movies or sport--only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams’ biggest fans together by re-activating her past tickets for this year’s U.S. Open.
As an extension of Heineken’s “Fans Have More Friends” campaign and in partnership with the tennis icon, Second Serve Tickets revives tickets from any of Williams’ past U.S. Open tournaments for a chance to score a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the 2026 US Open.
Fans at the 2026 U.S. Open can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Serena Williams’ six US Open championship wins, available exclusively at the 2026 US Open starting Monday, August 24 (while supplies last) alongside the full Heineken portfolio.
Simon Dolsten of Dolsten & Co. directed this hero spot--from creative agency LePub New York--which meshes live action and animation with Williams in the starring role. Read More
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