Global creative collective Forsman & Bodenfors (F&B) has reunited with Therabody to unveil the next iteration of the brand’s 2023 campaign “The Workout Called Life,” which highlights the wellness advantages and impact of its revolutionary Theragun product line.
For the second installment, F&B and Therabody have teamed to create two :30 spots, which reflect both the agency and brand’s desire to tell a deeper story around everyday movements that act as a workout. This :30 captures the “Balancing Act” workout that goes with being a career-driven professional and mom. “We started with the insight that many of us are multitaskers, trying to pack so much into each day just to keep up with the pace and expectations of modern life,” said F&B global strategy lead Tom Suharto. “But the thing about multitasking is that it all adds up, and by the end of the day, our bodies deserve recovery.”
The spot, which targets “Millennial Moms”–leads to what Suharto described as “a hero moment for Therabody’s Theragun, which releases the tension and gives our characters the recovery they deserve.”
Shot over four days in Prague, the new campaign spots were directed by the Docter Twins via their production company Thinking Machine. (Docter Twins are alums of SHOOT’s 2008 New Directors Showcase.)
