ONE Brands has launched a campaign to drive awareness and trial of ONE protein bars as a delicious, nutritious flavorful alternative to the protein bar norm of chalky consistency and taste.
The campaign from creative agency Fortnight Collective deploys comedy in a couple of spots, including this one introducing us to two stereotypical gym rats pumping iron as they bromance one another with only the word “Bro.” When it’s time for a protein break, they chomp down on their protein bars and are immediately met with a chalky blast covering their faces.
Michah Perta directed via production company Steve Unlimited.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2022-01-15)
Credits
Client ONE Brands Agency Fortnight Collective Adam Chasnow, chief creative officer; Matt Kubis, creative director; Rebecca Schepps, copywriter; Kelly Yach, integrated producer. Production Steve Unlimited Michah Perta, director; Brian Etting, exec producer; Zachary Green, producer. Postproduction Cutaway Creative Editorial NOW Corporation Jessica Farmer, editor. Music JSM Music Joel Simon, CEO/CCO. Sound Design Soundspace Matthew Polis, sound designer.
This holiday season banking/financial services company Erste Group and ad agency Jung von Matt DONAU, Vienna, present “Carry the light,” a tender reimagining of a journey that shaped history, told through the eyes of the animal who carried it forward. Directed by Daniel&Szymon of Arts & Sciences, the film follows a humble donkey’s quiet path from burden to purpose, echoing a universal longing to be seen, valued, and believed in.
Echoing Erste Group’s ongoing #glaubandich (“believe in yourself”) brand platform, the story explores how small acts of kindness and faith can inspire transformation. As the donkey carries Mary and Joseph toward Bethlehem, his awakening becomes a metaphor. “Erste’s 2025 Christmas campaign reminds us that hope and gentleness often come from the smallest among us. It’s a story about compassion, determination, and the idea that each of us carries something meaningful to give. In a world like ours, it’s more important than ever to inspire people—to show respect, offer support, and encourage everyone to believe in their own strength,” says Nina Pentek, responsible for the production at Erste Group. “We also want to remind people that no matter how things may seem, they can always find a light within themselves—and that light can make all the difference!”
Mike Nagy, managing director and executive creative director at Jung von Matt DONAU, added, “This is a small story with a big heart. It was important for us to tell the #believeinyourself message in a festive, emotional context — while standing apart from typical seasonal advertising.”
Shot in the breathtaking Atlas Mountains of Morocco by cinematographer Barry Ackroyd, ASC (The Hurt Locker, Detroit, A House of Dynamite), the... Read More
